Article Analysis Essay Example for Free

Article Analysis Essay This article gives us an insight on whether how a society in a specific country especially like of China can have a say on what their government is doing especially on projects that in return might have an effect on their lives, and also giving added revenue to their government and at the same time protecting the lives of their citizens. Even the social activist like Xue ye of the Beijing – based Friends of Nature had stated that â€Å"We are weak, but we have a chance. † He already knew that it would be hard for them to convince the villagers around the place where there is a project or a construction that has to be created by the government. There may be some factors, which may take effect if the projects will continue. That is why it must be thoroughly evaluated first by all sectors before they allow it to pursue. They must not think on the benefits alone upon the relocation but through a lifetime perspective too. It is not only their future but also for the future generation of their country. The whole article is a depiction of social construction regarding the issue of trade and industry. There are different evidences and justifications that the author has redeemed. He also stated his own opinion and ideologies regarding the issue, which somehow important to the whole article because it will state the stand of the author in representation of the society based on the evidences that were found and researched. From all of this, the whole article shows the facts and data exist within the situation will state its own ideologies and perceptions of the social realization. It means that the author has its own depiction of truth and accuracy of facts and data that he has stated whether it is for or against the authorities of the society. Reference (Author). (Date). Power to the People. (Publisher)

The Poet Essay -- Essay s Papers

The Poet The Poet is about a search for a serial killer that the FBI names â€Å"The Poet† due to this person’s signature of forcing the victims to write suicide notes in the form of a quote from Edgar Allen Poe. Jack McEvoy, a newspaper reporter from Denver, is the brother of a victim who was killed by the Poet. In an attempt to avenge his brother’s death McEvoy, and the FBI, form a nation-wide manhunt in search of this cunning illusive killer. The Poet begins with the Rocky Mountain Newspaper reporter Jack McEvoy being informed of his twin brother’s suicide. As two of the detectives from the Denver police department who also worked with Sean McEvoy in the Crimes Against Persons unit inform McEvoy of the incident, he immediately has doubts about his twin’s alleged suicide. Seeking to better understand what his brother did and what the Denver PD says his brother did, Jack McEvoy decides to write a story for the paper about his brother. From this point on McEvoy began to learn about evil in a new way. Sean McEvoy was discovered in his car in a parking lot at Bear Lake, and the park ranger who discovered him came immediately after he heard the gunshot to find him dead. The investigators came up with the information that Sean had placed the gun inside his mouth and killed himself. Due to the high stress that Sean’s co-workers and therapist had experienced him in due to the current homicide investigation, the case was closed and it was ruled a suicide. Jack investigated his brothers death and the further he got into the case the more clues he found suggesting foul play. The final line written on the inside of the windshield by Sean McEvoy was ‘Out of Space out of Time.’ Jack linked the epitaph with the final entry in the chronological record of the case his brother was working on which read simply that he’d received a call from an unknown source and then: RUSHER was written. The connection was made by McEvoy to a similar suicide case in Chicago where a detective’s last words written on a pad were ‘Through the pale door’ taken from an Edgar Allen Poe story titled â€Å"The Fall of the House of Usher† in which the main character is Rodrick Usher. As McEvoy used this information about RUSHER, he also related his brother’s line ‘Out of Space out of Time’ to a Edgar Allen Poe poem called â€Å"Dream-Land.† Sean McEvoy was deeply involved with the investiga... ... the shower. Also, Backus’ former bride to be stated that he would make her shower immediately before and after making love. Another insight into how Backus worked was the letter the FBI received from The Poet written to Bob Backus. Clearly acknowledging that there were two separate individuals within Backus. Backus also must have thought that he was smarter than everyone to think he could commit these crimes and not get caught. McEvoy’s theory of why he thought Rachel was The Poet could also lead to an understanding of why Backus possibly did what he did. He knew Rachel and Backus interviewed Horace and Gladden in prison and the killing could have started because he was punishing Beltran for creating Gladden. The questions of location of the crimes, and of manner of the crimes can be theorized that Backus was very learned in crime scene investigation and he was making the incident look like a suicide, while still sexually and emotionally gratifying himself with each of the victims. All the while covering his back with Gladden as his scapegoat. A very smart and controlled man covered a very disturbed individual’s fantasies to the point when he couldn’t not act on them.

“First Party at Ken Keseys with Hells Angels” and ”The Great Gatsby” Essay

In both Allen Ginsberg’s poem â€Å"First Party at Ken Keseys with Hells Angels† and Chapter 3 of F. Scott Fitzgerald’s novel The Great Gatsby, there are scenes of an exclusive, extravagant, fun party. Both writers employ a series of literary techniques in order to help convey their theme. The use of characterization and establishment of the setting of their parties in both works help depict a common theme that everything is not as it seems. This is shown in Kesey’s poem through his imagery when establishing the setting and his characterization of the partygoers. In The Great Gatsby, the setting shows a lot of the partygoers, but the way the author characterizes Jay Gatsby, the host, strongly reinforces the theme. Upon reading the poem and the chapter there are many parallels between the two when the way the author establishes the setting is analyzed. For one, they both have guests entertain by a prime party location better seen as â€Å"the huge wooden h ouse† or â€Å"Gatsby’s mansion†. Having a large venue allows there to be lots of guests which is another attribute to these parties. When it becomes evident in the poem that some of the partygoer’s don’t belong, the theme is strongly reinforced. It states that â€Å"children sleeping softly in their bedroom bunks.† From the description of the party, with all its drugs and alcohol and loud music, this is not a space for children. This could be an explanation for the presence of â€Å"4 police cars parked outside the painted gate.† This contributes to the whole idea that things have gone awry, and that the police had to come in to deal with it. This fact reveals a dark side to scenario created in the poem, and shows that everything is not as it seems. In The Great Gatsby, as Nick watches Gatsby’s parties closer, he realizes that â€Å"people were not invited—they went there†, revealing a different side to this scenario. The fact that people just show up willingly to his parties means that there is an alternate motive involved in this hospitality to complete strangers. It implies that the random people will not be turned away, creating a meeting ground for many, many different kinds of people, each here for a different purpose. Upon analyzing the setting and mechanics of each party, though they differ in the types of attendees, they show that there is a lot going on behind the scenes and thus everything isn’t as it seems. The types of attendees play a huge role in the development of the theme in each work. In Ginsberg’s poem it can be inferred that it is an after party for the band Hells Angels. These performers are seen as â€Å"tired souls hunched over in black leather jackets,† implying they are weary and either asleep or almost there. This stays consistent as it continues to talk about a tired, â€Å"skinned man sweating, dancing for hours† meaning that all the partygo ers are exhausted and the effect of the party is strongly shown. Another take on this is that something seriously wrong had happened and the tired men and women, lying there sleeping are the cause of something sinister. This explains the fact that the police are present and that at this supposedly â€Å"normal† party things aren’t so easily decrypted. In Fitzgerald’s novel the character who most strongly supports the theme is the host of the party himself. While Nick and Jordan Baker are roaming the party, they pick up many stray rumors about Jay Gatsby, hearing that â€Å"he killed a man once† or that he â€Å"was a German spy during the war†. All of these negative denotations to Gatsby’s image lead one to believe that he is in fact a bad person, and there must be something in it for him to throw these ridiculous parties. Upon meeting the fellow, Nick sees him as just the opposite of that making note of his incredulous smile. Nick becomes entranced in wanting to know more about Gatsby, but he still does not believe anything that he is being told. This still leaves Gatsby as the mystery man, and can be used as an example to show that at this party, even the host may not be who he seems to be. In conclusion, through their use of diction to develop the setting and the way characters are described, Allen Ginsberg and F. Scott Fitzgerald effectively convey this theme in both of their works. Ginsberg focuses more upon the way that the scene is set up and the actions of the characters as a whole. In contrast, Fitzgerald focuses on the development of a single character, the scene revolves around him and the way that the reader infers he is using the party. In different ways both works clearly exemplify a common theme that everything is not as it seems.

Heroin Addictions - 1873 Words

Ring, Ring, Ring†¦ every time I hear that sound in the middle of the night, I am terrified to answer my phone; I am waiting for the call where someone says â€Å"Andy has died from an overdose.† Andy is my stepbrother, he has been battling his heroin addiction since we were fifteen years old, and I have seen firsthand how this disease can rip a family apart. Andy’s addiction has inflicted such tremendous stress and hurt on my parents and watching them try to help him recover from this addiction is heartbreaking. It is heartbreaking because I am powerless to help heal our family; I would not wish this pain on my worst enemy, because my stepbrother’s addiction has been one of the greatest trials of my own life. Heroin has become one of the†¦show more content†¦Ã¢â‚¬Å"Buprenorphine and methadone, both being opioids, activate the opioid (mu) receptors on nerve cells. And both drugs have long half-life’s, meaning that they’re long-acting medications† (Reuter, Nicholas, and Reckitt Benckiser). The chief difference between the two detoxifiers is the idea of a partial agonist versus a full agonist; methadone and heroin are full agonist where as buprenorphine is only a partial agonist (Reuter, Nicholas, and Reckitt Benckiser). â€Å"Methadone, as a full mu opioid agonist, continues to produce effects on the receptors until either all receptors are fully activated, or the maximum effect is reached† (Reuter, Nicholas, and Reckitt Benckiser). Whereas â€Å"buprenorphine is a derivative of thebaine, an extract of opium. The drug is an opioid partial agonist and thus can produce euphoria, analgesia, and sedation associated with opiates† (US Department of Justi ce). Essentially methadone has been proven to be more dangerous and addictive than buprenorphine, but buprenorphine has also been proven to create dependency and death. â€Å"It is by their actions on opioid receptors that opioids achieve their analgesic (pain-killing) as well as their addictive effects† (Reuter, Nicholas, and Reckitt Benckiser). In layman’s terms the partial agonist of buprenorphine and the full agonist of methadone determine the effects and side effects of the drug, buprenorphine is deemed milder than methadoneShow MoreRelatedHeroin Addiction1345 Words   |  6 PagesHeroin According to The National Institute on Drug Abuse, heroin is an illegal, highly addictive drug. It is both the most abused and the most rapidly acting of the opiates. Heroin is processed from morphine, a naturally occurring substance extracted from the seed pod of certain varieties of poppy plants. It is typically sold as a white or brownish powder or as the black sticky substance known on the streets as â€Å"black tar heroin†. Although purer heroin is becoming more common, most streetRead MoreHeroin Addiction And Recovery Of Heroin1436 Words   |  6 PagesHeroin Facts About Heroin Addiction and Recovery Heroin addiction kills thousands of people across the United States each year. It was initially viewed as a low-income, inner city problem, but now has spread to Caucasian, suburban communities along with all other neighborhoods and demographics. Heroin addiction can affect anyone, and it is important for all people to understand the facts. What is Heroin? Heroin, originally developed by the Bayer Pharmaceutical Company as a cough suppressant inRead MoreThe Effects of Heroin Addiction770 Words   |  3 PagesHeroin is illegal and highly addictive. (Dupont, 1997). It remains as the most common drug among drug, among all the opiates (Lalander, 2003). The opiate is made from morphine. Morphine occurs naturally in seed pops of various poppy plants. In most cases, it is sold as a brown or black sticky powder. Currently, purer forms of heroin are becoming more common in the streets today (Research Council of Norway, 2013). Many heroin addicts usually inject or smoke it. On average, a heroin addict may injectRead MoreHeroin Addiction and Its Effects698 Words   |  3 PagesHeroin By paul brady INDEX * INTRODUCTION * HEROIN * WHAT ARE ITS SHORT-TERM EFFECTS? * WHAT ARE ITS LONG-TERM EFFECTS? * CONCLUSION * BIBLIOGRAPHY INTRODUCTION The aim of this assignment is to explain about the drug Heroin, its addiction, describing its short and long term effects. Which are illustrated in diagrams below and to give a better understanding of the drug. This topic of discussion has taken an interest as Heroin addiction is on theRead MoreHeroin Addiction Essay1377 Words   |  6 PagesHeroin Addiction Heroin addicts have the psychological dependence on heroin that leads them into the state of self-destruction and the possibility of leading to death by the extreme use of heroin. Never estimate the poppy flower for its power that withholds the fiends to their mentality enduring the euphoria enslavement of the mind that contained for many centuries. The heroin addiction nation is a self numbing injection and dry approach to have the mind under the state of the greatest feeling ofRead MoreDrug Addiction : Drugs And Heroin Addiction1130 Words   |  5 PagesThe arguments for whether or not to prescribe heroin to treat heroin addictions are controversial. Henden and Baeroe (2015) state both sides of the arguments being that some believe â€Å"it is in the nature of heroin addiction for individuals to lose their ability to resist their desire for heroin,† which knowing the nature of chemical dependency, heroin addicts would not refuse any heroin, so it still possibly an invalid c onsent to research participation as they did not have a free choice to reallyRead MoreHeroin Addiction : Contributing Factors1527 Words   |  7 PagesHeroin Addiction: Contributing Factors in a Global Issue Abstract This paper will examine the impact of heroin addiction on the family, the individual, the child, the adult, older adults, special populations, on minorities, while taking in consideration various approaches in assessments, treatment recommendations, and ethical concerns. Introduction The purpose of this paper is to identify heroin addiction’s impact on lifespan and family, while taking in consideration multiculturalRead MoreHeroin Addiction : The United States1743 Words   |  7 PagesHeroin Addiction in the United States Overview of Heroin Addiction in the U.S. Heroin addiction is one of the leading killers of adolescents and adults in the United States. In recent years, addiction has skyrocketed, and â€Å"the rate of heroin-related overdose deaths increased by 286 percent between 2002 and 2013.† In 2002, â€Å"100 people per 100,000 were addicted to heroin, and that number has doubled by 2013† (The National Institute on Drug Abuse 2013). The most affected populations include low incomeRead MoreThe Treatment Of Heroin And Opiate Addiction1657 Words   |  7 PagesToday, in society, there has been a huge rise in the amount of deaths due to heroin overdose and addiction. Heroin and opiate addiction is something that needs to be recognized within our society in order to help protect one another. In this essay, I will explore the different methods of treatment, health insurance issues, and how the addicts affect the society. Information involving treatment for heroin and opiate addicts needs to be more prevalent in society becau se we do not hear much about howRead MoreEssay on Heroin Addictions in Females1206 Words   |  5 Pages To look at the heroin addiction in females, we will first have to look at where it all began. A study done by Deborah L Rhoads shows that, in the early 19th century, â€Å"Society considered it a wealth or status symbol for most middle and upper middle-class women to need to have numerous home visits from their male doctors who often prescribed opiate medicine for â€Å"female† complaints. A lady was expected to need of chemical assistance, and Laudanum, a liquid opiate preparation, was the female medication

The Importance Of Critical Thinking - 1509 Words

Critical thinking is a big part in our lives. It helps us to make more inform decisions. It definitely plays a big role in our society, especially in our society because we need it. I know I need to use it because if I do not use critical thinking, then I would be making very bad decisions. Critical thinking is important in my life and as well as in society. One could say that critical thinking has some important political implications to it. Some say that the classroom should not try and teach critical thinking. In an article written by Sarah Benesch, from College of Staten Island and City University of New York, she found that a few people agreed that critical thinking should not be taught in the classroom. The people who share that†¦show more content†¦Gieve also defines for us the difference of Monologic critical thinking and Dialogic critical thinking. For Monologic critical thinking, which U.S. often base their skills-based curricula, is in his words are â€Å"defined by the informal logic movement† (p. 126). Now with his definition of Dialogic critical thinking, Gieve says, â€Å"A form of dialogical discourse in which the taken-for-granted assumptions and presuppositions that lie behind argumentation are uncovered, examined, and debated† (p. 126). In the article, they give an example of dialogic critical thinking. In the example she talked about the death of a homosexual college student named Matthew Shepard. He had gone to a bar that he knew had a lot of gay and straight students and workers. Two young men posed as gay men and offered him a ride. They then proceed to take him to an isolated field, tied him up and beat him. After laying there in the field for eighteen hours he was found and died five days later from his injuries. Sarah, the author of the article, wanted to know why this had happen so she used dialogic critical thinking to figure it out. She found that heterosexual men feel justified to respond to the presence of h omosexual men with violence to assert masculinity. By using some form of critical thinking, we can figure many things out, especially with this example given. This proves that critical thinking is very important in our lives because we use almost every day. Another paper that can prove thatShow MoreRelatedThe Importance Of Critical Thinking1690 Words   |  7 Pagesto learn. Critically thinking not only benefits the individual, but it benefits our society in general. Critical thinking in school allows students to think for themselves and have their own opinions. With critical thinking in school students can back up their opinions and ideas with facts and reasoning. Critical thinking in school creates a â€Å"rational person† in society (Siegel 435). Critical thinking helps people reason and rationalize. Along with reasoning, critical thinking helps members of societyRead MoreThe Importance Of Critical Thinking1060 Words   |  5 PagesCritical thinking is a prerequisite to rationality. This means that there must be a problem-solving mechanism that seeks to conclude on the expected outcomes. As such, critical thinking is tied around finding solutions to a problem. It is important to note that there is a bias towards the end result to determine whether critical thinking was employed. This makes sense because failing to find a solution to a problem cannot be classified as critical thinking. As Steven Johnson said in Where Good IdeasRead MoreThe Importance Of Critical Thinking817 Words   |  4 PagesCritical thinking is meaningful and beneficial in many ways. It is not about the criticizing, instead, it is the thinking about the thinking process. It reflects our own thoughts and perceptions towards certain situation. In my personal experience, by practicing thinking critically, gives me the chance to build up my skills on thinking objectively, and non-judgmentally. It also reminds me of analyzing the situation from different perspectives. And this helps me to be more empathetic about client’sRead MoreThe Importance Of Critical Thinking728 Words   |  3 Pagesyou have to evaluate all possible outcomes. The process of analyzing all outcomes of a problem is considered critical thinking. â€Å"Critical thinking is that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it.† (TCTC.) A person also creates their own kind of thinking through cognitive bias. It refers to the systematic pattern of deviation from norm or rationality in judgmentRead MoreImportance Of Critical Thinking In Psychology1275 Words   |  6 PagesCritical thinking is essential to all disciplines of psychology. As a scientific subject the information presented with any argument or conclusion cannot just be taken at face value. To understand this, we must first understand what is meant by critical thinking. Cri tical thinking is â€Å"the objective analysis and evaluation of an issue in order to form a judgement.† (â€Å"critical thinking | Definition of critical thinking in English by Oxford Dictionaries†, 2017). Based on this definition, critical thinkingRead MoreReflective Essay : Critical Thinking And The Importance Of Thinking901 Words   |  4 PagesEssay Thinkingï ¼Å' for a person it can be a simple process to reflect or consider something. However, thinking critically is more difficult do. It demonstrates the ability of a person to be reflectively engaging and independent thinking. Critical thinking means how well a persons ability to think clearly, logically and intelligently about what to do or what to believe. In the essay following, I will include a detailed explanation of what critical skill is and clearly evaluate the importance for meRead MoreImportance of Critical Thinking in Business580 Words   |  2 PagesCritical Thinking in Business (Order #A2089586) One would not think that dean of a business school could learn anything of major importance from the principal of a elementary school, but that is exactly what happened to Roger Martin, Dean of the Rotman School of Management at the University of Toronto. Martin made a connection between the way the principal at his sons school approached her job and the approach taken by the managing partner of a successful international law firm in town. (WallaceRead MoreThe Importance of Critical and Creative Thinking886 Words   |  4 PagesDescribe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Critical thinking to begin with is the use of those cognitive skills or strategies that increase the probability of a desirable outcome (Sternberg, Roediger, and Helpern, 2007). One of the many situations where critical thinking should have been utilized to achieve a desirable (and perhaps better) outcome wasRead MoreThe Importance of Critical Thinking in Science977 Words   |  4 PagesCritical thinking is a very important concept in regards to science, especially since science and the concepts therein have been fluctuating from the time of their origins. As stated in Kirst-Ashman’s book; Critical thinking is the careful scrutiny of what is stated as true or what appears to be true and the resulting expression of an opinion or conclusion based on that scrutiny, and (2) the creative formulation of an opinion or conclusion when presented with a question, problem or issue, (Kist-AshmanRead MoreThe Importance Of Critical Thinking On College Education1030 Words   |  5 PagesThe article by Boarer- Pitchford (2014) discussed the importance of critical thinking in college education and encouraged educators to use authentic assessments that require students to demonstrate the understanding of course concepts and promote the development of critical thinking based on the results of their study that examined make up of test grades derived from traditional and authentic assessment and factors that influenced the educators use of assessment techniques. On the other hand, the

Case Study Supply Chain Management - 3682 Words

Strategic Supply Chain Management Mini Project Report Study of Supply Chain Management in Jewellery Industry of India Submitted by: Bhawana Saraf (2014PGP104) Prakhar Nagori (2014PGP121) Raghav Bhatnagar (2014PGP124) Vinay Jain (2014PGP142) Yashvardhan Kabra (2014PGP143) Title: A study of contemporary trends in supply chain management in Jewellery industry in India. Introduction: Jewellery Market of India India s gems and jewellery industry had a market size of Rs 251,000 crore (US$ 40.58 billion) in 2013, and is expected to reach Rs 500,000-530,000 crore (US$ 81.61-86.51 billion) by 2018, according to the FICCI-AT Kearney study All that glitters is Gold: India Jewellery Review 2013 . The study also projected that the country s gems and jewellery market could double in the next five years. The growth will be driven by a healthy business environment and the government s investor friendly policies. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. India s gems and jewellery sector has been contributing in a big way to the country s foreign exchange earnings (FEEs). The Government of India has viewed the sector as a thrust area for export promotion. In FY14, India s gems and jewellery sector contributed US$ 34,746.90 million to the country s FEEs. Reason for choosing it The gems and jewellry sector is one of the most important sectors of Indian economy and has also been one of theShow MoreRelatedSupply Chain Management : Case Study869 Words   |  4 PagesMicroeconomics 25 March 2015 Supply Chain Management Tom Greening once said, All management begins with planning† (Tom Greening). Those who study and research supply chain management will agree that the aforementioned quote holds true in their field. Companies looking to reduce their costs and better their customer service often look to implement supply chain management. In order to effectively execute successful supply chain management one must acknowledge the importance of demand management, communicationRead MoreCase Study : Supply Chain Management1182 Words   |  5 PagesSupply chain management is currently an important aspect in Management Information System. So much technology and brainpower have been used to improve the performance. In this decade electronic data interchange has made the process flexible, automatic warehousing and rapid logistics. Every organizations are trying to make their supply chain management more accurate using quick response, efficient customer response, mass customization, lean and agile manufa cturing. (Fisher, 1997) Value and rate ofRead MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. Companies attempt to enhance competitive capacity through management innovation, and an increasing amount of attention is paid to their supply chain management forRead MoreCase Study : Supply Chain Management1925 Words   |  8 Pagesimportant role in the Supply Chain Management sector of business, and majority of the companies involved in Supply Chain Management have adopted new and improve technologies to gain a competitive edge, and become leaders within their industry. Supply Chain Management has become one of the leading industries in business. Companies recognized that in order to get their products to retailers and consumers on a timely manner they have to implement successful Supply Chain Management strategies. CompaniesRead MoreCase Study : Supply Chain Management3763 Words   |  16 PagesAND SUPPLY CHAIN TERM PAPER: DELL– SUPPLY CHAIN STUDY SRUJANA SACHIDANANDA KHOT RedID: 818471037 DATE: 4/27/2015 EXECUTIVE SUMMARY Dell is well known for its uniqueness and the innovativeness in its supply chain. They were the pioneers for selling the PC at the cheaper rates. They ranked 2nd in the computer distributors. The benchmark of their successful company was because of their unique Supply Chain Management which used the ‘Built – to – order’ and ‘Direct Sale Strategies’. Supply chainRead MoreCase Study : Supply Chain Management1151 Words   |  5 Pages Supply chain management The three major phases of the production network, acquisition, generation and circulation, have been overseen freely, cushioned by extensive inventories. Expanding focused weights, and business globalization are constraining firms to create supply chains that can rapidly react to client needs. To stay focused, these organizations must decrease working expenses while persistently enhancing client administration. With late advances in correspondences and data innovation, andRead MoreCase Study : Supply Chain Management1344 Words   |  6 PagesTo succeed in today’s competitive markets companies must learn to align their supply chains with the demand of the markets they serve. Supply chain performance is now a distinct competitive advantage for companies who excel in this area. Supply Chain Management(SCM) is defined as a set of approached utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities to the right locations and at the time in orderRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesSupply Chain Management covers a broad spectrum of jobs and responsibilities. It deals with the production, transportation, and distributions of goods. (National Career Service) The purpose of a supply chain manager is to make sure that these processes are done and documented correctly in an efficient manner. (Rutgers) An interview with a Distribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processesRead MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (DowlatshahiRead MoreCase Study : Supply Chain Management1004 Words   |  5 PagesDiary Flat Highway, Albany, Auckland – 0632. Assignment – 2 Supply chain optimisation Introduction A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There

Marketing Plan For Thank You Water Social Enterpriseâ€Free Samples

Question: Discuss About The Marketing Plan For Water Social Enterprise? Answer: Introduction The thank you water social enterprise is found in Melbourne supplying bottled water, food and body care products covering the city and its environs. It is a social enterprise owned by one of the friendship group in Melbourne city founded by Daniel Flynn. The aim of the social enterprise is to provide life changing water and use the100% proceeds for the needy in society. The 50 products offered include; bottled water, baby care products, and cereals and snack bars and others. The bottled water is the main product in Melbourne city and it is sold in wholesale and in retail channels outlets. It distributes about million liters of bottled drinking water in a day through its 55,000 outlets. It is currently worth $600 million a year. Market analysis In Australia the bottled water industry is worth $600 million, statistics show that over 5 million Australian drink bottled water in respective of the brand (McDonald Wilson, 2016). Market is segmented according to the type of water brand purchased. For example the purchase Fiji water brand to be class, and Thank you water to support charity work. Findings show that people have shifted from drinking carbonated drinks and water to bottled water. The bottled water have largest market share of 65%, carbonated water 23%, flavored water 9%, and other drinks 3%. The statistics show there is growing need and a gap to be filled in the water bottle industry. The policy is to use suitable marketing strategies and methodologies in its market plan to fill the gap. Marketing plan action plan The market plan employs a social enterprise model to achieve its objectives (Kowalkowski, Windahl, Kindstrm, Gebauer, 2015). The objectives of the marketing plan include: To increase current market share, brand image and positioning of thank you water social enterprise in global market. To increase social support and partnership through project activities in helping the needy across the world. To ensure that the objectives are achieved the organization will apply several marketing strategies and techniques as part of its action plan. The social enterprise will have to consider more than physical attributes to define the main product offered to its customers. The management will describe the brand, image, its delivery and features that will make a difference in changing customer behavior and decision on the products (Porter, Downy, Scarborough, Sahin Stewart, 2015). Product offered cover the following categories: water and body care, food products and baby products. Based on the business model any water bottle and body care products purchase will support sanitation, clean water and hygiene facilities project initiatives, food products purchase will support food aid programs and better farming, and any baby products purchased will support immunization and medical supplies to mothers and babies. The main product to be offered is premium bottled water packaged in different sizes. The enterprise will offer a portfolio of different products to be able to market the bottled water supplies. The thank you water social enterprise will rely on evoking emotions of customers towards the different products. The products represent quick selling products that can be consumed immediately by the customers. The customers can call anytime to have their supply of precious product done. The purpose of using portfolio of products strategies ensures that the customer can support the project initiative of choice, and be able to know where their money is heading too. 1.2.2. Price Pricing is a critical component in determining demand and supply of a product in the market (Hollensen, 2015). Before coming up with pricing strategies the organization will consider cost of production, and sustainability of the product in the market. The management will ensure that the thank you water product will cost less than the market price. The price will be lower because the cost of production is subsidized by the manufacturing organization that is producing the products and is in support with organization initiative. In addition the amount contributes as donations will be able to meet operational costs thus lowering the cost of production and final product pricing. The distribution of costs and mark-up is to reduce any price impact and create a positive perception of an affordable product. The enterprise will employ a considerable attractive price tag in conjunction with a higher quality of goods and offered. The purpose of using such pricing strategies is to create a social picture of a charitable organization supporting a worthy cause. Table 1 shows the summary of price of water brand versus the retail market price of other competitors. Table 1 Price differentials Brand of the product Current company retail prices Market retail prices 300ml spring water $0.65 $0.70 600ml spring water $0.95 $1.0 750ml spring water $1.5 $1.8 1.5 lit spring water $2.00 $2.50 600ml spring pack water $5.6 $5.8 Promotion The thank you water social enterprise will be seeking to inform customers about the product availability. It will be seeking to educate customers of importance of participating in social responsibility activities. The entire advertising campaign will be guided by the advertising punch line that 100% will support water projects. Adoption of promotion strategies will be guided by three main elements: costs, nature of products and services, and nature of customers engaged. The organization will intend to choose a suitable effective media to cover wider scope. The company will employ different marketing campaigns to create an impact in the market. Due to emergence of social media (face book, websites, what up) the study will use it to cover a wider scope of customers (Furlong, De Silva, Guthrie, Considine, 2016). The campaign that will be used in the social will be to make a difference by allowing individuals to create innovative videos that will reach several audiences, will get reviews and comments. The purpose is to attract large supermarket to stock the products in their stores and outlets. The advertisement posted in the social media will be designed in pictorial form, descriptions and allowed to be circulated and shared. The social media platform will be useful in educating audiences on issues related to importance of sustainable of water solutions. The nature of clarifications and nature of products and services makes direct sales marketing persons to be suitable (Ryan, 2016). The social media will help the consumers to track how their money has been spent. This will be done by developing the track your impact initiative. The customer views and comments will be useful in obtaining feedback from customers related to product use and attributes. The combination of the promotion strategies is aimed at covering more audiences, obtain direct feedback, provide social interaction, and accountability among customers. Shows The Promotion Mix Place Place defines the locality, product availability, and provides utility to the customer. It describes clearly how a product and services will be made available to the intended audiences (Chari, Katsikeas, Balabanis Robson, 2014). The geographical and accessibility of potential customers is important in provision of products and services (Lowe, Lynch Lowe, 2014). The thank you water social enterprise will apply a channel of distribution strategy based on three elements considerations: number of customers targeted, degree of directness to customers, and availability of channel players. The social enterprise will be seeking to have a secure production, distribution and sales channel. The social enterprise will to work with store chains and outlets to sell the products. The use of social media as a tool to create more awareness is to make large supermarket chains (cools and Woolworth) to stock the products in their outlets. The social enterprise will be employing a producer to distributor to customer channel (Barrington, Sridharan, Saunders, Souter, Bartram, Shields Hughes, 2016). The different customers will find the products from the different outlets located near them. The place strategy will not be involving middle persons in providing the products (Patsiaouras, Saren Fitchett, 2015). The customers are located in different regions in Melbourne city. Because of the nature of the product it requires that consumers buy the direct products to the customers. The social enterprise will ensure that a direct contact with customers is achieved. The channel is suitable in obtaining information and clarifying information to the customers. The channel of distribution will be suitable directly contacting customer needs, cutting down costs and eliminating any potential competitors. The place strategy employed will create a major differential with other players in the market. The distribution channel will also w ork with communicating directly to the customers using promotional techniques (Worthington, Higgs, 2014). The link channel adopted will change over time in order to suit changing and future business needs of the organization (Parente Strausbaugh-Hutchinson, 2014). People People are important resources in ensuring processes and activities are achieved. People represent market demographics fitting organizations objectives and resources required to achieve the objectives (Baron, Warnaby Hunter?Jones, 2014). The company will employ a lean management structure in which it will have fewer employees. The management structure will involve Daniel Flynn being the managing director and Justin Flynn being the marketing manager. The use of the lean management is useful in reducing leadership and decision making challenges. The people involve the customers of the organization whom are represented by the population. The demographics in Melbourne are approximated to be more than 8 million individuals consisting of residents and non-residents. The level of water consumption in Melbourne is estimated to be over 350 billion litters annually both for drinking. The demographic characteristics of the population in Melbourne include age, gender and occupations (Lowe, Lynch Lowe, 2015). The town requires constant supply of clean water for the needs of the consumers to avoid water borne related diseases that can be provided through spring bottled water. The social enterprise will employ segmentation strategies in order to reach the intend audiences (Fam, Mitchell, Abeysuriya Lopes, 2014). The demographic segmentation of occupation will be used. The thank you water social enterprise will focus on applying differential marketing on both types of consumers. Differential marketing involves using different methods, techniques and media in approaching different persons and institutions. Total consideration of the consumers will be given priority because they are the key stakeholders. Ethical considerations and legislations will be based on the needs of consumers. Quality methodologies and standards will form the basis of providing water services to its consumers. Process The process defines how products will be delivered to the consumers. It is more than distribution strategies but it defines nature of services and products being offered (Adapa, Bhullar de Souza, 2016). Organizations focus on their process to ensure it meets customer needs and standards. The social enterprise will have to employ creativity and initiative to enable success in the organization (Rathnayaka, Maheepala, Nawarathna, George, Malano, Arora Roberts, 2014). The methodology of obtaining funding from private sponsors through a social support initiative is a creative process and effective. The company is able to ease its production process with support emanating from its customers. The service charter will describe how quality of services will be achieved and managed to members of public. It will be suited in positions and networks that will make accessibility possible; in addition it will form a basis of communicating. Quality services are critical in service provisions and meeting customer satisfaction. The quality defines safety standards, water quality, trade waste services, and notifications of interruptions. The nature of the services offered is clearly defined by the vision of the social enterprise in its charter and public platforms. The vision is to provide life changing water to its customers. The social enterprise will strive at providing healthy water for life by having innovative and creative methods of delivering it. The social enterprise will have an online service that will focus to provide an alternative means to access information to its customers and community (Armstrong, Kotler, Harker Brennan, 2015). To ensure that the organization is in l ine with environmental management globally the social enterprise will tag all bottles reuse after use. The process is to encourage customers to recycle back the used bottles and ensure that environment is managed. Physical attributes In marketing physical attributes define uniqueness of products that customers can associate or identify with. The product physical attributes is important because it describe product characteristics and features. The product physical attributes is creating product differentials. It is a marketing strategy that creates a distinctive difference in physical attributes of a product either through imaging, branding and packaging. The thank you waters social enterprise will design its products according to required standards and organization policies to create a brand image that consumers will be able to identify with. All products will have the organization logo branded on them for company identification (Evans, Pattanayak, Young, Buszin, Rai Bihm, 2014). A new technology developed by research team that will make the product to be unique over the others is to have a transparent gripped bottle. The bottles are labeled with a black sticker thank you in different sizes. To make uniqueness of the product the bottled drinking facilities will be colored black while the bottle will be sparkling and colorless to make a clear difference and uniqueness. Any work undertaken will be done according to safety standards stated by occupational health and safety system. Other physical attributes contained is safety precaution outlets, combined customer assurance policies and legislations. The company will be paying great attributes on the products so that they look attractive and pleasing to customers. Partnership Partnership relationship is critical component in ensuring organizations achieve its objectives. The marketing plan objectives can be achieved effectively by employing a partnership social approach with various stakeholders. The social enterprise approach model employed is to lure private donors to support company initiatives than using shareholders and investors. The other stakeholders that need to be collaborated include: city and national government ministries, international and Australian water trusts, international environmental bodies, energy regulatory commission, and citizens of Melbourne city (Angell Kraemer, 2017). The relationship with stakeholders will be based on social enterprise partnership which allows sharing of ideas, information, creation of awareness, and providing consultative initiatives (Ferguson, Brown, Frantzeskaki, de Haan, Deletic, 2013). Partnership with credible organizations will be the key activity of the organization to eliminate bad image reputations. During marketing all brandings will be done showing the partners as part of the sponsorship of the products and services provided (Sahin, Stewart Porter, 2015). Both parties in one occasion will be involved in decision making process. The social enterprise will only be giving funds to individual projects, partners that align with the vision of the organization. The importance of having stakeholder relationship is to increase confidence among consumers, reduction of risks and conflicts resulting from non-compliance of standards and legislations (Liu, Giurco, Mukheibir, White, 2016). The social enterprise will employ a dire ct communication technique to ensure the relationships are maintained (Prevos, 2016). Conclusion The management of thank you waters social enterprise will need to employ a combination of marketing strategies and methods to ensure that its marketing objectives are achieved. The market plan formulated is important in creating awareness and providing a guideline that organizations can follow to achieve the intended objectives. The aim of organization is providing life change water that can be met by employing suitable strategies to promote awareness of recycled water to its users and support 100% social responsibility in community. The combination of strategies will enable the organization to be competitive in the industry by capturing a larger market share and maintaining customer loyalty. If a clear road map of implementing strategies is done the organization can improve its performance within a shorter time period and it will enable it monopolize on the services and products offered. Recommendation From the findings and literature reviewed on marketing strategies and methodologies in the case study the following are recommendations of marketing plan. The impact that the marketing plan created was great according to the case study. It was able to evoke the emotion of a large number of audiences who participated in purchasing the products. The first objective in the marketing plan of increasing market share, brand image and positioning was achieved. That was supported by the following findings found in the case study. The social enterprise reported that it was able to create 1500 new stocks lists once the project plan was implemented. A total of 1551, 000 Australians were reached that contributed to about 7.2 orders per day being done, with 24 new products being developed by the social enterprise. On the second objective in the marketing plan: to increase social support and partnership through project activities in helping the needy across the world. The findings from the case st udy showed that a total of $1, 439067 were given by the social enterprise to project partners for various social projects to support the needy. That showed that the objective was achieved by the organization. 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