The Importance Of Critical Thinking - 1509 Words

Critical thinking is a big part in our lives. It helps us to make more inform decisions. It definitely plays a big role in our society, especially in our society because we need it. I know I need to use it because if I do not use critical thinking, then I would be making very bad decisions. Critical thinking is important in my life and as well as in society. One could say that critical thinking has some important political implications to it. Some say that the classroom should not try and teach critical thinking. In an article written by Sarah Benesch, from College of Staten Island and City University of New York, she found that a few people agreed that critical thinking should not be taught in the classroom. The people who share that†¦show more content†¦Gieve also defines for us the difference of Monologic critical thinking and Dialogic critical thinking. For Monologic critical thinking, which U.S. often base their skills-based curricula, is in his words are â€Å"defined by the informal logic movement† (p. 126). Now with his definition of Dialogic critical thinking, Gieve says, â€Å"A form of dialogical discourse in which the taken-for-granted assumptions and presuppositions that lie behind argumentation are uncovered, examined, and debated† (p. 126). In the article, they give an example of dialogic critical thinking. In the example she talked about the death of a homosexual college student named Matthew Shepard. He had gone to a bar that he knew had a lot of gay and straight students and workers. Two young men posed as gay men and offered him a ride. They then proceed to take him to an isolated field, tied him up and beat him. After laying there in the field for eighteen hours he was found and died five days later from his injuries. Sarah, the author of the article, wanted to know why this had happen so she used dialogic critical thinking to figure it out. She found that heterosexual men feel justified to respond to the presence of h omosexual men with violence to assert masculinity. By using some form of critical thinking, we can figure many things out, especially with this example given. This proves that critical thinking is very important in our lives because we use almost every day. Another paper that can prove thatShow MoreRelatedThe Importance Of Critical Thinking1690 Words   |  7 Pagesto learn. Critically thinking not only benefits the individual, but it benefits our society in general. Critical thinking in school allows students to think for themselves and have their own opinions. With critical thinking in school students can back up their opinions and ideas with facts and reasoning. Critical thinking in school creates a â€Å"rational person† in society (Siegel 435). Critical thinking helps people reason and rationalize. Along with reasoning, critical thinking helps members of societyRead MoreThe Importance Of Critical Thinking1060 Words   |  5 PagesCritical thinking is a prerequisite to rationality. This means that there must be a problem-solving mechanism that seeks to conclude on the expected outcomes. As such, critical thinking is tied around finding solutions to a problem. It is important to note that there is a bias towards the end result to determine whether critical thinking was employed. This makes sense because failing to find a solution to a problem cannot be classified as critical thinking. As Steven Johnson said in Where Good IdeasRead MoreThe Importance Of Critical Thinking817 Words   |  4 PagesCritical thinking is meaningful and beneficial in many ways. It is not about the criticizing, instead, it is the thinking about the thinking process. It reflects our own thoughts and perceptions towards certain situation. In my personal experience, by practicing thinking critically, gives me the chance to build up my skills on thinking objectively, and non-judgmentally. It also reminds me of analyzing the situation from different perspectives. And this helps me to be more empathetic about client’sRead MoreThe Importance Of Critical Thinking728 Words   |  3 Pagesyou have to evaluate all possible outcomes. The process of analyzing all outcomes of a problem is considered critical thinking. â€Å"Critical thinking is that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it.† (TCTC.) A person also creates their own kind of thinking through cognitive bias. It refers to the systematic pattern of deviation from norm or rationality in judgmentRead MoreImportance Of Critical Thinking In Psychology1275 Words   |  6 PagesCritical thinking is essential to all disciplines of psychology. As a scientific subject the information presented with any argument or conclusion cannot just be taken at face value. To understand this, we must first understand what is meant by critical thinking. Cri tical thinking is â€Å"the objective analysis and evaluation of an issue in order to form a judgement.† (â€Å"critical thinking | Definition of critical thinking in English by Oxford Dictionaries†, 2017). Based on this definition, critical thinkingRead MoreReflective Essay : Critical Thinking And The Importance Of Thinking901 Words   |  4 PagesEssay Thinkingï ¼Å' for a person it can be a simple process to reflect or consider something. However, thinking critically is more difficult do. It demonstrates the ability of a person to be reflectively engaging and independent thinking. Critical thinking means how well a persons ability to think clearly, logically and intelligently about what to do or what to believe. In the essay following, I will include a detailed explanation of what critical skill is and clearly evaluate the importance for meRead MoreImportance of Critical Thinking in Business580 Words   |  2 PagesCritical Thinking in Business (Order #A2089586) One would not think that dean of a business school could learn anything of major importance from the principal of a elementary school, but that is exactly what happened to Roger Martin, Dean of the Rotman School of Management at the University of Toronto. Martin made a connection between the way the principal at his sons school approached her job and the approach taken by the managing partner of a successful international law firm in town. (WallaceRead MoreThe Importance of Critical and Creative Thinking886 Words   |  4 PagesDescribe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Critical thinking to begin with is the use of those cognitive skills or strategies that increase the probability of a desirable outcome (Sternberg, Roediger, and Helpern, 2007). One of the many situations where critical thinking should have been utilized to achieve a desirable (and perhaps better) outcome wasRead MoreThe Importance of Critical Thinking in Science977 Words   |  4 PagesCritical thinking is a very important concept in regards to science, especially since science and the concepts therein have been fluctuating from the time of their origins. As stated in Kirst-Ashman’s book; Critical thinking is the careful scrutiny of what is stated as true or what appears to be true and the resulting expression of an opinion or conclusion based on that scrutiny, and (2) the creative formulation of an opinion or conclusion when presented with a question, problem or issue, (Kist-AshmanRead MoreThe Importance Of Critical Thinking On College Education1030 Words   |  5 PagesThe article by Boarer- Pitchford (2014) discussed the importance of critical thinking in college education and encouraged educators to use authentic assessments that require students to demonstrate the understanding of course concepts and promote the development of critical thinking based on the results of their study that examined make up of test grades derived from traditional and authentic assessment and factors that influenced the educators use of assessment techniques. On the other hand, the

Case Study Supply Chain Management - 3682 Words

Strategic Supply Chain Management Mini Project Report Study of Supply Chain Management in Jewellery Industry of India Submitted by: Bhawana Saraf (2014PGP104) Prakhar Nagori (2014PGP121) Raghav Bhatnagar (2014PGP124) Vinay Jain (2014PGP142) Yashvardhan Kabra (2014PGP143) Title: A study of contemporary trends in supply chain management in Jewellery industry in India. Introduction: Jewellery Market of India India s gems and jewellery industry had a market size of Rs 251,000 crore (US$ 40.58 billion) in 2013, and is expected to reach Rs 500,000-530,000 crore (US$ 81.61-86.51 billion) by 2018, according to the FICCI-AT Kearney study All that glitters is Gold: India Jewellery Review 2013 . The study also projected that the country s gems and jewellery market could double in the next five years. The growth will be driven by a healthy business environment and the government s investor friendly policies. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. India s gems and jewellery sector has been contributing in a big way to the country s foreign exchange earnings (FEEs). The Government of India has viewed the sector as a thrust area for export promotion. In FY14, India s gems and jewellery sector contributed US$ 34,746.90 million to the country s FEEs. Reason for choosing it The gems and jewellry sector is one of the most important sectors of Indian economy and has also been one of theShow MoreRelatedSupply Chain Management : Case Study869 Words   |  4 PagesMicroeconomics 25 March 2015 Supply Chain Management Tom Greening once said, All management begins with planning† (Tom Greening). Those who study and research supply chain management will agree that the aforementioned quote holds true in their field. Companies looking to reduce their costs and better their customer service often look to implement supply chain management. In order to effectively execute successful supply chain management one must acknowledge the importance of demand management, communicationRead MoreCase Study : Supply Chain Management1182 Words   |  5 PagesSupply chain management is currently an important aspect in Management Information System. So much technology and brainpower have been used to improve the performance. In this decade electronic data interchange has made the process flexible, automatic warehousing and rapid logistics. Every organizations are trying to make their supply chain management more accurate using quick response, efficient customer response, mass customization, lean and agile manufa cturing. (Fisher, 1997) Value and rate ofRead MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. Companies attempt to enhance competitive capacity through management innovation, and an increasing amount of attention is paid to their supply chain management forRead MoreCase Study : Supply Chain Management1925 Words   |  8 Pagesimportant role in the Supply Chain Management sector of business, and majority of the companies involved in Supply Chain Management have adopted new and improve technologies to gain a competitive edge, and become leaders within their industry. Supply Chain Management has become one of the leading industries in business. Companies recognized that in order to get their products to retailers and consumers on a timely manner they have to implement successful Supply Chain Management strategies. CompaniesRead MoreCase Study : Supply Chain Management3763 Words   |  16 PagesAND SUPPLY CHAIN TERM PAPER: DELL– SUPPLY CHAIN STUDY SRUJANA SACHIDANANDA KHOT RedID: 818471037 DATE: 4/27/2015 EXECUTIVE SUMMARY Dell is well known for its uniqueness and the innovativeness in its supply chain. They were the pioneers for selling the PC at the cheaper rates. They ranked 2nd in the computer distributors. The benchmark of their successful company was because of their unique Supply Chain Management which used the ‘Built – to – order’ and ‘Direct Sale Strategies’. Supply chainRead MoreCase Study : Supply Chain Management1151 Words   |  5 Pages Supply chain management The three major phases of the production network, acquisition, generation and circulation, have been overseen freely, cushioned by extensive inventories. Expanding focused weights, and business globalization are constraining firms to create supply chains that can rapidly react to client needs. To stay focused, these organizations must decrease working expenses while persistently enhancing client administration. With late advances in correspondences and data innovation, andRead MoreCase Study : Supply Chain Management1344 Words   |  6 PagesTo succeed in today’s competitive markets companies must learn to align their supply chains with the demand of the markets they serve. Supply chain performance is now a distinct competitive advantage for companies who excel in this area. Supply Chain Management(SCM) is defined as a set of approached utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities to the right locations and at the time in orderRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesSupply Chain Management covers a broad spectrum of jobs and responsibilities. It deals with the production, transportation, and distributions of goods. (National Career Service) The purpose of a supply chain manager is to make sure that these processes are done and documented correctly in an efficient manner. (Rutgers) An interview with a Distribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processesRead MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (DowlatshahiRead MoreCase Study : Supply Chain Management1004 Words   |  5 PagesDiary Flat Highway, Albany, Auckland – 0632. Assignment – 2 Supply chain optimisation Introduction A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There

Marketing Plan For Thank You Water Social Enterpriseâ€Free Samples

Question: Discuss About The Marketing Plan For Water Social Enterprise? Answer: Introduction The thank you water social enterprise is found in Melbourne supplying bottled water, food and body care products covering the city and its environs. It is a social enterprise owned by one of the friendship group in Melbourne city founded by Daniel Flynn. The aim of the social enterprise is to provide life changing water and use the100% proceeds for the needy in society. The 50 products offered include; bottled water, baby care products, and cereals and snack bars and others. The bottled water is the main product in Melbourne city and it is sold in wholesale and in retail channels outlets. It distributes about million liters of bottled drinking water in a day through its 55,000 outlets. It is currently worth $600 million a year. Market analysis In Australia the bottled water industry is worth $600 million, statistics show that over 5 million Australian drink bottled water in respective of the brand (McDonald Wilson, 2016). Market is segmented according to the type of water brand purchased. For example the purchase Fiji water brand to be class, and Thank you water to support charity work. Findings show that people have shifted from drinking carbonated drinks and water to bottled water. The bottled water have largest market share of 65%, carbonated water 23%, flavored water 9%, and other drinks 3%. The statistics show there is growing need and a gap to be filled in the water bottle industry. The policy is to use suitable marketing strategies and methodologies in its market plan to fill the gap. Marketing plan action plan The market plan employs a social enterprise model to achieve its objectives (Kowalkowski, Windahl, Kindstrm, Gebauer, 2015). The objectives of the marketing plan include: To increase current market share, brand image and positioning of thank you water social enterprise in global market. To increase social support and partnership through project activities in helping the needy across the world. To ensure that the objectives are achieved the organization will apply several marketing strategies and techniques as part of its action plan. The social enterprise will have to consider more than physical attributes to define the main product offered to its customers. The management will describe the brand, image, its delivery and features that will make a difference in changing customer behavior and decision on the products (Porter, Downy, Scarborough, Sahin Stewart, 2015). Product offered cover the following categories: water and body care, food products and baby products. Based on the business model any water bottle and body care products purchase will support sanitation, clean water and hygiene facilities project initiatives, food products purchase will support food aid programs and better farming, and any baby products purchased will support immunization and medical supplies to mothers and babies. The main product to be offered is premium bottled water packaged in different sizes. The enterprise will offer a portfolio of different products to be able to market the bottled water supplies. The thank you water social enterprise will rely on evoking emotions of customers towards the different products. The products represent quick selling products that can be consumed immediately by the customers. The customers can call anytime to have their supply of precious product done. The purpose of using portfolio of products strategies ensures that the customer can support the project initiative of choice, and be able to know where their money is heading too. 1.2.2. Price Pricing is a critical component in determining demand and supply of a product in the market (Hollensen, 2015). Before coming up with pricing strategies the organization will consider cost of production, and sustainability of the product in the market. The management will ensure that the thank you water product will cost less than the market price. The price will be lower because the cost of production is subsidized by the manufacturing organization that is producing the products and is in support with organization initiative. In addition the amount contributes as donations will be able to meet operational costs thus lowering the cost of production and final product pricing. The distribution of costs and mark-up is to reduce any price impact and create a positive perception of an affordable product. The enterprise will employ a considerable attractive price tag in conjunction with a higher quality of goods and offered. The purpose of using such pricing strategies is to create a social picture of a charitable organization supporting a worthy cause. Table 1 shows the summary of price of water brand versus the retail market price of other competitors. Table 1 Price differentials Brand of the product Current company retail prices Market retail prices 300ml spring water $0.65 $0.70 600ml spring water $0.95 $1.0 750ml spring water $1.5 $1.8 1.5 lit spring water $2.00 $2.50 600ml spring pack water $5.6 $5.8 Promotion The thank you water social enterprise will be seeking to inform customers about the product availability. It will be seeking to educate customers of importance of participating in social responsibility activities. The entire advertising campaign will be guided by the advertising punch line that 100% will support water projects. Adoption of promotion strategies will be guided by three main elements: costs, nature of products and services, and nature of customers engaged. The organization will intend to choose a suitable effective media to cover wider scope. The company will employ different marketing campaigns to create an impact in the market. Due to emergence of social media (face book, websites, what up) the study will use it to cover a wider scope of customers (Furlong, De Silva, Guthrie, Considine, 2016). The campaign that will be used in the social will be to make a difference by allowing individuals to create innovative videos that will reach several audiences, will get reviews and comments. The purpose is to attract large supermarket to stock the products in their stores and outlets. The advertisement posted in the social media will be designed in pictorial form, descriptions and allowed to be circulated and shared. The social media platform will be useful in educating audiences on issues related to importance of sustainable of water solutions. The nature of clarifications and nature of products and services makes direct sales marketing persons to be suitable (Ryan, 2016). The social media will help the consumers to track how their money has been spent. This will be done by developing the track your impact initiative. The customer views and comments will be useful in obtaining feedback from customers related to product use and attributes. The combination of the promotion strategies is aimed at covering more audiences, obtain direct feedback, provide social interaction, and accountability among customers. Shows The Promotion Mix Place Place defines the locality, product availability, and provides utility to the customer. It describes clearly how a product and services will be made available to the intended audiences (Chari, Katsikeas, Balabanis Robson, 2014). The geographical and accessibility of potential customers is important in provision of products and services (Lowe, Lynch Lowe, 2014). The thank you water social enterprise will apply a channel of distribution strategy based on three elements considerations: number of customers targeted, degree of directness to customers, and availability of channel players. The social enterprise will be seeking to have a secure production, distribution and sales channel. The social enterprise will to work with store chains and outlets to sell the products. The use of social media as a tool to create more awareness is to make large supermarket chains (cools and Woolworth) to stock the products in their outlets. The social enterprise will be employing a producer to distributor to customer channel (Barrington, Sridharan, Saunders, Souter, Bartram, Shields Hughes, 2016). The different customers will find the products from the different outlets located near them. The place strategy will not be involving middle persons in providing the products (Patsiaouras, Saren Fitchett, 2015). The customers are located in different regions in Melbourne city. Because of the nature of the product it requires that consumers buy the direct products to the customers. The social enterprise will ensure that a direct contact with customers is achieved. The channel is suitable in obtaining information and clarifying information to the customers. The channel of distribution will be suitable directly contacting customer needs, cutting down costs and eliminating any potential competitors. The place strategy employed will create a major differential with other players in the market. The distribution channel will also w ork with communicating directly to the customers using promotional techniques (Worthington, Higgs, 2014). The link channel adopted will change over time in order to suit changing and future business needs of the organization (Parente Strausbaugh-Hutchinson, 2014). People People are important resources in ensuring processes and activities are achieved. People represent market demographics fitting organizations objectives and resources required to achieve the objectives (Baron, Warnaby Hunter?Jones, 2014). The company will employ a lean management structure in which it will have fewer employees. The management structure will involve Daniel Flynn being the managing director and Justin Flynn being the marketing manager. The use of the lean management is useful in reducing leadership and decision making challenges. The people involve the customers of the organization whom are represented by the population. The demographics in Melbourne are approximated to be more than 8 million individuals consisting of residents and non-residents. The level of water consumption in Melbourne is estimated to be over 350 billion litters annually both for drinking. The demographic characteristics of the population in Melbourne include age, gender and occupations (Lowe, Lynch Lowe, 2015). The town requires constant supply of clean water for the needs of the consumers to avoid water borne related diseases that can be provided through spring bottled water. The social enterprise will employ segmentation strategies in order to reach the intend audiences (Fam, Mitchell, Abeysuriya Lopes, 2014). The demographic segmentation of occupation will be used. The thank you water social enterprise will focus on applying differential marketing on both types of consumers. Differential marketing involves using different methods, techniques and media in approaching different persons and institutions. Total consideration of the consumers will be given priority because they are the key stakeholders. Ethical considerations and legislations will be based on the needs of consumers. Quality methodologies and standards will form the basis of providing water services to its consumers. Process The process defines how products will be delivered to the consumers. It is more than distribution strategies but it defines nature of services and products being offered (Adapa, Bhullar de Souza, 2016). Organizations focus on their process to ensure it meets customer needs and standards. The social enterprise will have to employ creativity and initiative to enable success in the organization (Rathnayaka, Maheepala, Nawarathna, George, Malano, Arora Roberts, 2014). The methodology of obtaining funding from private sponsors through a social support initiative is a creative process and effective. The company is able to ease its production process with support emanating from its customers. The service charter will describe how quality of services will be achieved and managed to members of public. It will be suited in positions and networks that will make accessibility possible; in addition it will form a basis of communicating. Quality services are critical in service provisions and meeting customer satisfaction. The quality defines safety standards, water quality, trade waste services, and notifications of interruptions. The nature of the services offered is clearly defined by the vision of the social enterprise in its charter and public platforms. The vision is to provide life changing water to its customers. The social enterprise will strive at providing healthy water for life by having innovative and creative methods of delivering it. The social enterprise will have an online service that will focus to provide an alternative means to access information to its customers and community (Armstrong, Kotler, Harker Brennan, 2015). To ensure that the organization is in l ine with environmental management globally the social enterprise will tag all bottles reuse after use. The process is to encourage customers to recycle back the used bottles and ensure that environment is managed. Physical attributes In marketing physical attributes define uniqueness of products that customers can associate or identify with. The product physical attributes is important because it describe product characteristics and features. The product physical attributes is creating product differentials. It is a marketing strategy that creates a distinctive difference in physical attributes of a product either through imaging, branding and packaging. The thank you waters social enterprise will design its products according to required standards and organization policies to create a brand image that consumers will be able to identify with. All products will have the organization logo branded on them for company identification (Evans, Pattanayak, Young, Buszin, Rai Bihm, 2014). A new technology developed by research team that will make the product to be unique over the others is to have a transparent gripped bottle. The bottles are labeled with a black sticker thank you in different sizes. To make uniqueness of the product the bottled drinking facilities will be colored black while the bottle will be sparkling and colorless to make a clear difference and uniqueness. Any work undertaken will be done according to safety standards stated by occupational health and safety system. Other physical attributes contained is safety precaution outlets, combined customer assurance policies and legislations. The company will be paying great attributes on the products so that they look attractive and pleasing to customers. Partnership Partnership relationship is critical component in ensuring organizations achieve its objectives. The marketing plan objectives can be achieved effectively by employing a partnership social approach with various stakeholders. The social enterprise approach model employed is to lure private donors to support company initiatives than using shareholders and investors. The other stakeholders that need to be collaborated include: city and national government ministries, international and Australian water trusts, international environmental bodies, energy regulatory commission, and citizens of Melbourne city (Angell Kraemer, 2017). The relationship with stakeholders will be based on social enterprise partnership which allows sharing of ideas, information, creation of awareness, and providing consultative initiatives (Ferguson, Brown, Frantzeskaki, de Haan, Deletic, 2013). Partnership with credible organizations will be the key activity of the organization to eliminate bad image reputations. During marketing all brandings will be done showing the partners as part of the sponsorship of the products and services provided (Sahin, Stewart Porter, 2015). Both parties in one occasion will be involved in decision making process. The social enterprise will only be giving funds to individual projects, partners that align with the vision of the organization. The importance of having stakeholder relationship is to increase confidence among consumers, reduction of risks and conflicts resulting from non-compliance of standards and legislations (Liu, Giurco, Mukheibir, White, 2016). The social enterprise will employ a dire ct communication technique to ensure the relationships are maintained (Prevos, 2016). Conclusion The management of thank you waters social enterprise will need to employ a combination of marketing strategies and methods to ensure that its marketing objectives are achieved. The market plan formulated is important in creating awareness and providing a guideline that organizations can follow to achieve the intended objectives. The aim of organization is providing life change water that can be met by employing suitable strategies to promote awareness of recycled water to its users and support 100% social responsibility in community. The combination of strategies will enable the organization to be competitive in the industry by capturing a larger market share and maintaining customer loyalty. If a clear road map of implementing strategies is done the organization can improve its performance within a shorter time period and it will enable it monopolize on the services and products offered. Recommendation From the findings and literature reviewed on marketing strategies and methodologies in the case study the following are recommendations of marketing plan. The impact that the marketing plan created was great according to the case study. It was able to evoke the emotion of a large number of audiences who participated in purchasing the products. The first objective in the marketing plan of increasing market share, brand image and positioning was achieved. That was supported by the following findings found in the case study. The social enterprise reported that it was able to create 1500 new stocks lists once the project plan was implemented. A total of 1551, 000 Australians were reached that contributed to about 7.2 orders per day being done, with 24 new products being developed by the social enterprise. On the second objective in the marketing plan: to increase social support and partnership through project activities in helping the needy across the world. The findings from the case st udy showed that a total of $1, 439067 were given by the social enterprise to project partners for various social projects to support the needy. That showed that the objective was achieved by the organization. References Adapa, S., Bhullar, N., de Souza, S. V. (2016). A systematic review and agenda for using alternative water sources for consumer markets in Australia.Journal of Cleaner Production,124, 14-20. Angell, R.L. and Kraemer, J.R. (2017) International Business Machines Corporation.Automatically generating an optimal marketing strategy for improving cross sales and up sales of items. U.S. Patent 9,685,048 Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baron, S., Warnaby, G., Hunter?Jones, P. (2014). Service (s) marketing research: developments and directions.International Journal of Management Reviews,16(2), 150-171. Barrington, D. J., Sridharan, S., Saunders, S. G., Souter, R. T., Bartram, J., Shields, K. F., Hughes, R. K. (2016). Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries.Social Science Medicine,171, 84-93. Chari, S., Katsikeas, C. S., Balabanis, G., Robson, M. J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems.British Journal of Management,25(2), 145-165. Evans, W. D., Pattanayak, S. K., Young, S., Buszin, J., Rai, S., Bihm, J. W. (2014). Social marketing of water and sanitation products: a systematic review of peer-reviewed literature.Social Science Medicine,110, 18-25. Fam, D., Mitchell, C., Abeysuriya, K., Lopes, A. M. (2014). Emergence of decentralized water and sanitation systems in Melbourne, Australia.International Journal of Water,8(2), 149-165. Ferguson, B. C., Brown, R. R., Frantzeskaki, N., de Haan, F. J., Deletic, A. (2013). The enabling institutional context for integrated water management: Lessons from Melbourne.Water research,47(20), 7300-7314. Furlong, C., De Silva, S., Guthrie, L., Considine, R. (2016). Developing a water infrastructure planning framework for the complex modern planning environment.Utilities Policy,38, 1-10. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kowalkowski, C., Windahl, C., Kindstrm, D., Gebauer, H. (2015). What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies.Industrial Marketing Management,45, 59-69. Liu, A., Giurco, D., Mukheibir, P., White, S. (2016). Detailed water-use feedback: A review and proposed framework for program implementation.Utilities Policy,43, 140-150. Lowe, B., Lynch, D., Lowe, J. (2015). Reducing household water consumption: a social marketing approach.Journal of Marketing Management,31(3-4), 378-408. Lowe, B., Lynch, D., Lowe, J. (2014). The role and application of social marketing in managing water consumption: a case study.International Journal of Nonprofit and Voluntary Sector Marketing,19(1), 14-26. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Patsiaouras, G., Saren, M., Fitchett, J. A. (2015). The marketplace of life? An exploratory study of the commercialization of water resources through the lens of macro marketing.Journal of Macro marketing,35(1), 23-35. Porter, M. G., Downy, D., Scarborough, H., Sahin, O., Stewart, R. A. (2015). Drought and Desalination: Melbourne water supply and development choices in the twenty-first century.Desalination and Water Treatment,55(9), 2278-2295. Prevos, P. (2016). ServAqua: Towards a model for service quality in potable reticulated water services. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 366-375). Springer, Cham. Rathnayaka, K., Maheepala, S., Nawarathna, B., George, B., Malano, H., Arora, M., Roberts, P. (2014). Factors affecting the variability of household water use in Melbourne, Australia.Resources, Conservation and Recycling,92, 85-94. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sahin, O., Stewart, R. A., Porter, M. G. (2015). Water security through scarcity pricing and reverse osmosis: a system dynamics approach.Journal of cleaner production,88, 160-171. Worthington, A. C., Higgs, H. (2014). Economies of scale and scope in Australian urban water utilities.Utilities Policy,31, 52-62.

Managing in Global Environment for Economic - MyAssignmenthelp

Question: Discuss about theManaging in Global Environmentfor Economic Impacts. Answer: Introduction In developed markets, where there exists health care plans that are publicly funded, there will occur the intensification of the pressure by payers for curbing the growth related to drug spending but that will be more than offset through continuous, rapid development of demand in the growing markets. Customers having lower level of income might not have the ability for affording medicines that are very costly, and many individuals are not having the accessibility regarding health insurance but with the rise in the living standard in the growing economies, pharmaceutical firms are seeing the potential in such markets, especially in Nepal. Market Analysis for Pharmaceutical Firm (Expansion in Nepal) Memo The pharmaceutical firm is having an aggressive growth and is still performing very effectively, however the growth rate has lessened and the organization is focusing on a new strategy regarding business that will assist them in achieving faster growth. Size of Global Market. As per the report from the policy and medicine website IMS Health, the global market size of the pharmaceutical companies is having an expectation of growing almost $300 billion in the coming 5 years. As a result, rather than diversifying into different activities like hospitals and others, there is the requirement for focusing on the expansion of the pharmaceutical business (Cavusgil, 2014). Saturation in the developed world. Since, the market in the developed world has got saturated, therefore the only rational way for expansion is tapping the emerging economies of the developing countries for sustaining as well as increasing growth. In developed markets, where there exists health care plans that are publicly funded, there will occur the intensification of the pressure by payers for curbing the growth related to drug spending but that will be more than offset through continuous, rapid development of demand in the growing markets. Compensation of lower profit margins by higher volumes. Nevertheless, the margin of profits in the emerging markets might be limited (Vance, 2015). Customers having lower level of income might not have the ability for affording medicines that are very costly, and many individuals are not having the accessibility regarding health insurance but with the rise in the living standard in the growing economies, pharmaceutical firms are seeing the potential in such markets, especially in Nepal (Oshri, 2015). After conducting a market research for the pharmaceutical firm, it has been found out that there is immense potentiality regarding the pharmaceutical products of ASPEN PHARMACARE. The supply distribution logistics has also been taken into consideration. There has been the development of financial models and sensitivity analysis have been carried out. Every metrics are providing the suggestion that this expansion will be delivering increasing return on investment regarding the pharmaceutical firm, which is comparatively more than the domestic market (Frumkin, 2016). There is occurring the expansion of other organizations in the same manner. In this context, it can be stated that Nepal is having the expectation of generating billions of dollars in the coming years. So, if the pharmaceutical firm will not be expanding currently, there will be the threat of losing the market to the other competitive firms. Moreover, when the pharmaceutical firm will achieve a lot of success, it will also be having the scope of relocating the companys production to the advancing economy for taking advantage of the lower production costs since there exists lower wages as well as cheaper shipping materials (Boutellier, 2013). Having stated that, it cannot be assumed that business is free of risk. There are various issue that might crop up. One such issue is regarded as protection of intellectual property rights. There might also be regulatory differences as well as issues that is required to be satisfied with when expansion will occur to different countries. In regard to IP protection as well as regulatory issues, the pharmaceutical firm has made agreements with the top legal firms in Nepal and the latter has given complete assurance that the companys rights will get protected with the help of the legal system (Epstein, 2014). In addition to that, the pharmaceutical firm is not having any relocation plan regarding their production in the current scenario, and the company is only exporting, therefore there is occurring the minimization of the issues. Conclusion From the above discussion, it can be very well stated that the business plan of the pharmaceutical firm needs to get reconsidered. There is occurring the expansion of other organizations in the same manner. In this context, it can be stated that Nepal is having the expectation of generating billions of dollars in the coming years. Moreover, when the pharmaceutical firm will achieve a lot of success, it will also be having the scope of relocating the companys production to the advancing economy for taking advantage of the lower production costs since there exists lower wages as well as cheaper shipping materials. Reference Boutellier, R., Gassmann, O., Von Zedtwitz, M. (2013).Managing global innovation: uncovering the secrets of future competitiveness. Springer Science Business Media. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Epstein, M. J., Buhovac, A. R. (2014).Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Frumkin, H. (2016).Environmental health: from global to local. John Wiley Sons. Oshri, I., Kotlarsky, J., Willcocks, L. P. (2015).The Handbook of Global Outsourcing and Offshoring 3rd edition. Springer. Vance, C. M., Paik, Y. (2015).Managing a global workforce. Routledge.

Apple Inc. Smartphones strategic marketing plan

Summary Apple Inc. is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The company products include personal computers, media devices, mobile communication, and portable-digital music players.Advertising We will write a custom assessment sample on Apple Inc. Smartphones strategic marketing plan specifically for you for only $16.05 $11/page Learn More Within the mobile communications category, the company has launched into the market variety of iphone and other android Smartphones that has significantly hit the world Smartphones market. Currently, the Smartphone market share is valued at approximately five billion dollars with Apple products claiming 1.6 billion dollars, second after the Samsung products. The Smartphones market is expected to grow in the next five years, approximately an increase of 0.55% annually. Apple market share is robust with expected growth of 1.67% annually. Apple Inc. brands are highly welcomed by majority of young generation particularly those between the ages of 16-40 years. The company has adopted social media marketing as the major strategy to reach the target market. However, the market is highly competitive with similar products being introduced into the market by the competitors. Marketing objectives Apple Inc. will focus the delivery of Smartphones to the small businesses as the major market segment. The high-end small businesses that value services, support and knowledge are clearly differentiated in the market segmented. Within the market segment, the objectives of the marketing mix includes To ensure sales increase by 40% To ensure increase in the sales margin by more than 20% To ensure increase in the total Smartphones by 55% The marketing mix strategies particularly the price and distribution differentiations are aimed at attaining the set objectives. However, the major aim of the company is to increa se its market share and the products brand awareness. Social media provides an avenue through which the company can achieve its major objectives (Dobele et al., 2005). Apples Smartphones positioning The company will be using various marketing mix strategies to ensure that the new Smartphones are positioned in the market. Included in the market skimming strategies are product and pricing strategies, placing strategies, and promotional strategies (Mangold Faulds, 2009). The marketing mix strategies will majorly be implemented through the application of social media platforms.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing mix The product strategies There are varieties of Smartphones that the company has introduced into the market. The innovative capabilities of the firm have enabled the development and manufacture of new Smartphones, offering varied choices for customers. Mor eover, the company Smartphones’ auxiliary functions have been improved to suit the customer needs and bring convenience, a mixture of value and quality. Intense competition in the industry requires that the company enhance the product differentiation through design, timeliness, affordability, form, conformance quality, durability and style. Most importantly, the company has succeeded in becoming pacesetter in the provision of Smartphones in terms of both application and design. The innovative and well-designed Smartphones fitted with the latest software such as the android continue to appeal and satisfy the customers’ needs. in essence, the company has achieved the competitive advantage through the application of its technological knowhow (Porter, M 2001). Objectives To increase the availability of the products to the customers by 25% To maintain products available in most of the apple outlets at 25% To improve product quality by 65% The objectives will be attained t hrough increasing the varied quantity of Smartphones available to the customers. The product strategy will be attained through increasing the products presence in the website and other social networking sites, increasing the number of online stores as well as enabling the online orders. Action plan Objective Duration Budget ($) Implementation Building a products website with enhanced features Six months 5500 Information technology department Feeding the company social networking sites with products of enhanced quality Six months 4900 Information technology department Developing new online stores Nine months 7700 Information technology department However, the contingency plans will ensure that the actions attain the required objectives. The distribution strategies The major aim of the distribution of placing strategy is to ensure that the products reach the customers at the right time and place. For the company Smartphones to reach the customers at the right place and tim e, apple Inc. will utilize the most convenient, fast and less expensive distribution channel (Dziri, 2011).Advertising We will write a custom assessment sample on Apple Inc. Smartphones strategic marketing plan specifically for you for only $16.05 $11/page Learn More Moreover, prior shipment arrangement for overseas markets will be made available, easier and cheaper to increase the movement of the products. In particular, the company will increase the number of stores by opening new stores in strategic places where customers can be served conveniently. In addition, the number of retail outlets will also be increased to ensure that most of the customers are reached. Significantly, the company should increase its online stores to ensure that online buyers can easily get the products. Significantly, the company will adopt the business to customer distribution channel in order to directly deal with its customers. Direct interaction with the customers will b e critical in knowing the customer needs, which leads to the development of the suitable products that suit the market expectations (Kotler Armstrong, 2013). Moreover, the direct sales of the Smartphones will lead to the expanded market share. However, the company stores both physical and online are still limited. Therefore, the company should expand its distribution stores to reach all manner of customers. Objectives of the distribution strategies To increase the availability of the products to the customers To increase the market share To position the Smartphones into the market Action plan to attain the pricing objective Action duration Budget ($) Implementation Increasing social media presence Four months 4500 Sales/IT department Developing new online stores 1 year 10600 Sales/IT department Pricing strategy As expected, the quality and value addition attract high prices. However, the company Smartphones’ prices are middle-high with some gargets targeting high -end customers while others are made for low and middle incomers. The high-quality low-prices strategy will be applied particularly to outperform the competitors (Solomon, 2012). In addition, the product and pricing strategy will be aimed at widening the spectrum of customers the company is targeting. Before, the company was targeting customers at high-income level. Nevertheless, with the entry of more competitors the company will be forced to widen its scope and capture middle and low-income clientele.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives of the pricing strategy To attract and retain customers To attain at least 5% net margin The actions in the pricing strategies are aimed at attaining both the objectives particularly price discrimination in terms of place and class or the target market. Essentially, pricing strategies are aimed at increasing the products’ competitiveness as well as widening the customer base (Dibb Simkin, 2008). In other words, the pricing strategies are aimed at increasing the market share as well as profit margins. The promotion strategies The company will be most active in its promotional undertakings. The aim of the promotional strategy is to enable the Smartphones brands become a worldwide recognizable logo. In the promotional strategy, apple will utilize various basic techniques to reach the customers. The promotion techniques the company will be utilizing include advertising, public relations, personal selling and sales promotions (Muniz Schau, 2007). However, the compan y will majorly utilize innovative advertising to attract and inform the customers about the company products both in mass and digital media. Apple Inc. will be investing in both mainstream and social media advertising to increase awareness of the products to many customers. Besides social media, the brand awareness will also be improved through innovative advertising in mass media particularly in television and technology magazines (Nijssen Frambach, 2000). Most of the company products will also be advertised in the company websites as well as the sites of collaborative companies. The major objective of advertising is to increase brand awareness of the company products to the target users. Besides, the company will uses corporate social responsibility to appeal to many people as a method of maintaining its public relations. The success of the company on public relations improves the company goodwill and attracts the public attention (Bradley, 2013). Further, the company provides sp ecial offers as a good way to stimulate and retain its customer’s loyalty. The company will also extensively apply personal selling. The apple store sales representatives fully trained on the company’s product information will be responsible for the provision of excellent customer services. Objectives To increase brand awareness of the company products to the target users To attract and inform its customers about the company products To make the company appealing to many people and attract the public attention To stimulate and retain the customer loyalty The action plan to achieve the objectives Action Duration Budget Implementation Advertising 3 years 7900 Sales department Sales promotion 3 years 8400 Sales department Social responsibility 3 years 10200 Sales department Personal selling 3 years 6800 Sales department Most of the promotional actions results in the achievement of several objectives. For instance, sales promotion will result in increasing the product awareness as well as maintaining the customer’s loyalty. In essence, the promotional mix techniques will result in the attainment of several objectives. Recommendations regarding the marketing mix strategies Even though the company is utilizing appropriate marketing mix, the activities should be within the stated budgets. In addition, all the marketing mix strategies should be aimed at achieving the stated goals and objectives. The company should also be innovative and cost effective while implementing the pricing, place, communication and product strategies (Loudon Wrenn, 2006). While recognizing the budgeted costs and the set objectives, the company should ensure the utilization of the technological capabilities to develop unique products that meet the needs of the market. In essence, the product mix should ensure that the company differentiates its products in terms of augmented value, placing and pricing (McDonald Wilson, 2011). In other words, the company s hould ensure that the products have additional value beyond the expectations of the customers. Moreover, the products should be placed at the customers’ convenience. Generally, product differentiation in terms of form, features, performance quality, durability, reliability, style and design are critical for the company amid intense competition (Payne McDonald, 2012). Time-lines and contingency plans The marketing mix strategies should be implemented within three years. However, some of the elements in the marketing plan will be implemented regularly. The attainment of the specific marketing objectives will tracked through the percentage changes in the general objectives of the plan. Marketing mix strategies Duration Budget ($) Implementation Department Product 1 year 20500 Sales Distribution 1.5 Years 23,500 Sales/services Price 3years 28,700 Sales/ department Promotion 3years 35,900 Sales department As indicated the results of the strategies will be evaluated carefully within specific period. In case the set objectives are not attained, new strategies will be created to enable the attainment of the set objectives. However, the company will ensure that the products are positioned as number one it the Smartphones market. Customer retention, loyalty and repeat business As indicated, Apple Inc. faces stiff competition from various technology firms as well as search engines such as Google that are currently producing Smartphones. Therefore, pricing differentiation strategy provides critical competitive advantage. Apart from the product range, the firm should also have the right price for the Smartphones to encourage the purchase of products so that the company can realize increased profits (Cole, 2013). In essence, price is a critical element in the marketing mix since it creates sales revenue. Price is not only used in the marketing mix but also in the product development as well as customer maintenance. Further, the firm marketing managemen t should realize that creating right marketing mix also involves offering the products at the right place and time (Vollmer Precourt, 2008). In other words, clients should get the products when are in need and at the most convenient place. Since customers are very sensitive to the prices, the company should adopt the business to customer distribution channel. Business to customer distribution channel enhances direct contacts with clientele and reduces the distribution costs that would negatively affect prices of products (Wernerfelt, 2004). In other words, the company should open stores near their target customers to ensure direct distribution of the products (Zikmund Babin, 2010). References Bradley, N 2013, Marketing research: tools and techniques, Oxford University Press, Oxford. Cole, A 2013, The implications of consumer behavior for marketing: A case study of social class, GRIN Verlag, Munich. Dibb,S Simkin, L 2008, Marketing planning: a workbook for marketing managers, Ceng age Learning, Farmington Hills, MI. Dobele, A, Toleman, D Beverland, M 2005, â€Å"Controlled infection! spreading the brand message through viral marketing,† Business Horizons, vol.48 no.2, pp.143—149. Dziri, R 2011, Avoiding strategic Drifts in a hypercompetitive market: analysis of apple’s position in the mobile phone industry and suggestions, GRIN Verlag, Munich. Kotler, P Armstrong, G 2013, Principles of marketing, Pearson Education, Upper Saddle River, NJ. Loudon, D Wrenn, B 2006, Marketing planning guide, Routledge, London. Mangold, WG Faulds, DJ 2009, â€Å"Social media: the new hybrid element of the promotion mix,† Business Horizons, vol.52 no.11, pp.357—365. McDonald, M Wilson, H 2011, Marketing plans: how to prepare them, how to use them, John Wiley Sons, Hoboken, NJ. Muniz, AM Schau, HJ 2007, â€Å"Vigilante marketing and consumer-created communications,† Journal of Advertising, vol.36 no.3, pp.35—50. Nijssen, E Fr ambach, R 2000, Creating customer value through strategic marketing planning: a management approach. Springer, New York. Payne, A McDonald, M 2012, Marketing planning for services, Routledge, London. Porter, M 2001, Competitive strategy techniques for analysing industries competitors, The Free Press, New York. Solomon, MR 2012, Consumer behavoir; Buying, having, and being, Pearson Education, Upper Saddle River, NJ. Vollmer, C Precourt, G 2008, Always on: advertising, marketing, and media in an era of consumer control, McGraw-Hill, New York, NY. Wernerfelt, B 2004, â€Å"A resource-based view of the firm,† Strategic Management Journal vol.5 no.2, pp.171–180. Zikmund, WG Babin, B 2010, Exploring marketing research, Thomson South-Western, Mason, Ohio. This assessment on Apple Inc. Smartphones strategic marketing plan was written and submitted by user Shatterstar to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write an Impressive Speech

How to Write an Impressive Speech Apart from studies, extracurricular activities are an essential part of academics. They help to shape the students up for real life. Activities like debates, quizzes, questionnaires, speeches and essay competitions are a colorful part of academics. Speeches especially pave the way for sequels of many great orators and even leaders. Nevertheless, many great orators cannot take part in such competitions because they are not as good writers as they are speakers. The following points will help you write a good speech yourself: Make sure you understand the topic of the speech thoroughly. It is always a good idea to discuss the problem with someone first, preferably someone who is knowledgeable but is not taking part in the competition himself. Make points that you would like to add to your speech. Start by gathering material from books, websites, etc. After gathering solid content, go for quotations. Look up the speeches and letters of great people, preferably good orators, e.g., Martin Luther King Jr., Abraham Lincoln, and Helen Keller, to name a few. You can add as many quotations as you want, but keep in mind that the speech is to be based on your own opinion, not others’. Write the statement while imagining yourself speaking it. Practice in front of the mirror, or if you want to overcome stage shyness, in front of friends during breaks to polish the final thing. Once the speech is written, try to practice it as much as possible. Some language tips to be used while writing speeches are: Do not use flowery expressions that may sound too spurious during formal speeches. Never use the expression like wanna, ain’t, gotcha, gonna, etc. in your speech. Always use language that is advanced yet easy to understand. Try to use minimum passive sentences. Do not use phrases that are too long as they may become complicated to understand by the listeners. Your speech should address the audience directly. There should be parts of the speech to jerk up the audience when it starts feeling bored. Humor is always appreciated in speeches, but it should be decent and relevant to the topic of discussion. Add pauses in between paragraphs to avoid mingling of concepts together. It will also help you remember which paragraph starts after which one. It will make flow in your thoughts visible. For more information about writing speeches including persuasive speeches and  informative speeches, you can find at our custom speech writing service.

The common law and the employment law Research Paper

The common law and the employment law - Research Paper Example Emphasizing on this particular issue, the discussion henceforth aims towards analyzing the Common Law practices related to the Employment Standards Act and the Human Rights Code in Canada. The objective of the discussion is to provide an opinion about effectiveness of these laws for employees and for employers from a critical perspective. The Common Law was established in order to provide solution to these problems. Usually, Common Law philosophies create a hybrid legal understanding of employment. Employment standards which are established by the Common Law only apply when ‘Employment Standards Acts’ are not particularly contracted by the employers. Generally, Common Law provides greater rights and advantages to the employees in comparison to the employment law (WeirFoulds, 2011). Hence, it can be stated that employment contract can reduce the exposure of employers to the Common Law and can enhance the liabilities of employees towards their employability. Contradictorily, it has often been argued that Common Laws are biased towards employers where judges always tend to emphasize on the issue treating it to be sole the responsibility of the employees. In this context, it can be argued that the any kind of legal system is not completely perfect. The effectiveness of Common Law is appreciated by people if it is compared with other traditional as well as present regulation systems. However, as the economy and business environment changed, Common Law also reversed with reformist regulations. Hence, at times it seems that Common Laws have become bias towards employers. Nevertheless, it cannot be stated that Common Laws regulations are inadequate to provide justice to the employees. The major reason for this argument against Common Law is its high level of complexity which at times creates uncertainty about how a legal action will proceed. In reality, there are several cases where the claimant employee won against any wrong conduct of emplo yer (Cooray,