The Importance Of Critical Thinking - 1509 Words

Critical thinking is a big part in our lives. It helps us to make more inform decisions. It definitely plays a big role in our society, especially in our society because we need it. I know I need to use it because if I do not use critical thinking, then I would be making very bad decisions. Critical thinking is important in my life and as well as in society. One could say that critical thinking has some important political implications to it. Some say that the classroom should not try and teach critical thinking. In an article written by Sarah Benesch, from College of Staten Island and City University of New York, she found that a few people agreed that critical thinking should not be taught in the classroom. The people who share that†¦show more content†¦Gieve also defines for us the difference of Monologic critical thinking and Dialogic critical thinking. For Monologic critical thinking, which U.S. often base their skills-based curricula, is in his words are â€Å"defined by the informal logic movement† (p. 126). Now with his definition of Dialogic critical thinking, Gieve says, â€Å"A form of dialogical discourse in which the taken-for-granted assumptions and presuppositions that lie behind argumentation are uncovered, examined, and debated† (p. 126). In the article, they give an example of dialogic critical thinking. In the example she talked about the death of a homosexual college student named Matthew Shepard. He had gone to a bar that he knew had a lot of gay and straight students and workers. Two young men posed as gay men and offered him a ride. They then proceed to take him to an isolated field, tied him up and beat him. After laying there in the field for eighteen hours he was found and died five days later from his injuries. Sarah, the author of the article, wanted to know why this had happen so she used dialogic critical thinking to figure it out. She found that heterosexual men feel justified to respond to the presence of h omosexual men with violence to assert masculinity. By using some form of critical thinking, we can figure many things out, especially with this example given. This proves that critical thinking is very important in our lives because we use almost every day. Another paper that can prove thatShow MoreRelatedThe Importance Of Critical Thinking1690 Words   |  7 Pagesto learn. Critically thinking not only benefits the individual, but it benefits our society in general. Critical thinking in school allows students to think for themselves and have their own opinions. With critical thinking in school students can back up their opinions and ideas with facts and reasoning. Critical thinking in school creates a â€Å"rational person† in society (Siegel 435). Critical thinking helps people reason and rationalize. Along with reasoning, critical thinking helps members of societyRead MoreThe Importance Of Critical Thinking1060 Words   |  5 PagesCritical thinking is a prerequisite to rationality. This means that there must be a problem-solving mechanism that seeks to conclude on the expected outcomes. As such, critical thinking is tied around finding solutions to a problem. It is important to note that there is a bias towards the end result to determine whether critical thinking was employed. This makes sense because failing to find a solution to a problem cannot be classified as critical thinking. As Steven Johnson said in Where Good IdeasRead MoreThe Importance Of Critical Thinking817 Words   |  4 PagesCritical thinking is meaningful and beneficial in many ways. It is not about the criticizing, instead, it is the thinking about the thinking process. It reflects our own thoughts and perceptions towards certain situation. In my personal experience, by practicing thinking critically, gives me the chance to build up my skills on thinking objectively, and non-judgmentally. It also reminds me of analyzing the situation from different perspectives. And this helps me to be more empathetic about client’sRead MoreThe Importance Of Critical Thinking728 Words   |  3 Pagesyou have to evaluate all possible outcomes. The process of analyzing all outcomes of a problem is considered critical thinking. â€Å"Critical thinking is that mode of thinking — about any subject, content, or problem — in which the thinker improves the quality of his or her thinking by skillfully analyzing, assessing, and reconstructing it.† (TCTC.) A person also creates their own kind of thinking through cognitive bias. It refers to the systematic pattern of deviation from norm or rationality in judgmentRead MoreImportance Of Critical Thinking In Psychology1275 Words   |  6 PagesCritical thinking is essential to all disciplines of psychology. As a scientific subject the information presented with any argument or conclusion cannot just be taken at face value. To understand this, we must first understand what is meant by critical thinking. Cri tical thinking is â€Å"the objective analysis and evaluation of an issue in order to form a judgement.† (â€Å"critical thinking | Definition of critical thinking in English by Oxford Dictionaries†, 2017). Based on this definition, critical thinkingRead MoreReflective Essay : Critical Thinking And The Importance Of Thinking901 Words   |  4 PagesEssay Thinkingï ¼Å' for a person it can be a simple process to reflect or consider something. However, thinking critically is more difficult do. It demonstrates the ability of a person to be reflectively engaging and independent thinking. Critical thinking means how well a persons ability to think clearly, logically and intelligently about what to do or what to believe. In the essay following, I will include a detailed explanation of what critical skill is and clearly evaluate the importance for meRead MoreImportance of Critical Thinking in Business580 Words   |  2 PagesCritical Thinking in Business (Order #A2089586) One would not think that dean of a business school could learn anything of major importance from the principal of a elementary school, but that is exactly what happened to Roger Martin, Dean of the Rotman School of Management at the University of Toronto. Martin made a connection between the way the principal at his sons school approached her job and the approach taken by the managing partner of a successful international law firm in town. (WallaceRead MoreThe Importance of Critical and Creative Thinking886 Words   |  4 PagesDescribe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Critical thinking to begin with is the use of those cognitive skills or strategies that increase the probability of a desirable outcome (Sternberg, Roediger, and Helpern, 2007). One of the many situations where critical thinking should have been utilized to achieve a desirable (and perhaps better) outcome wasRead MoreThe Importance of Critical Thinking in Science977 Words   |  4 PagesCritical thinking is a very important concept in regards to science, especially since science and the concepts therein have been fluctuating from the time of their origins. As stated in Kirst-Ashman’s book; Critical thinking is the careful scrutiny of what is stated as true or what appears to be true and the resulting expression of an opinion or conclusion based on that scrutiny, and (2) the creative formulation of an opinion or conclusion when presented with a question, problem or issue, (Kist-AshmanRead MoreThe Importance Of Critical Thinking On College Education1030 Words   |  5 PagesThe article by Boarer- Pitchford (2014) discussed the importance of critical thinking in college education and encouraged educators to use authentic assessments that require students to demonstrate the understanding of course concepts and promote the development of critical thinking based on the results of their study that examined make up of test grades derived from traditional and authentic assessment and factors that influenced the educators use of assessment techniques. On the other hand, the

Case Study Supply Chain Management - 3682 Words

Strategic Supply Chain Management Mini Project Report Study of Supply Chain Management in Jewellery Industry of India Submitted by: Bhawana Saraf (2014PGP104) Prakhar Nagori (2014PGP121) Raghav Bhatnagar (2014PGP124) Vinay Jain (2014PGP142) Yashvardhan Kabra (2014PGP143) Title: A study of contemporary trends in supply chain management in Jewellery industry in India. Introduction: Jewellery Market of India India s gems and jewellery industry had a market size of Rs 251,000 crore (US$ 40.58 billion) in 2013, and is expected to reach Rs 500,000-530,000 crore (US$ 81.61-86.51 billion) by 2018, according to the FICCI-AT Kearney study All that glitters is Gold: India Jewellery Review 2013 . The study also projected that the country s gems and jewellery market could double in the next five years. The growth will be driven by a healthy business environment and the government s investor friendly policies. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. India s gems and jewellery sector has been contributing in a big way to the country s foreign exchange earnings (FEEs). The Government of India has viewed the sector as a thrust area for export promotion. In FY14, India s gems and jewellery sector contributed US$ 34,746.90 million to the country s FEEs. Reason for choosing it The gems and jewellry sector is one of the most important sectors of Indian economy and has also been one of theShow MoreRelatedSupply Chain Management : Case Study869 Words   |  4 PagesMicroeconomics 25 March 2015 Supply Chain Management Tom Greening once said, All management begins with planning† (Tom Greening). Those who study and research supply chain management will agree that the aforementioned quote holds true in their field. Companies looking to reduce their costs and better their customer service often look to implement supply chain management. In order to effectively execute successful supply chain management one must acknowledge the importance of demand management, communicationRead MoreCase Study : Supply Chain Management1182 Words   |  5 PagesSupply chain management is currently an important aspect in Management Information System. So much technology and brainpower have been used to improve the performance. In this decade electronic data interchange has made the process flexible, automatic warehousing and rapid logistics. Every organizations are trying to make their supply chain management more accurate using quick response, efficient customer response, mass customization, lean and agile manufa cturing. (Fisher, 1997) Value and rate ofRead MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. Companies attempt to enhance competitive capacity through management innovation, and an increasing amount of attention is paid to their supply chain management forRead MoreCase Study : Supply Chain Management1925 Words   |  8 Pagesimportant role in the Supply Chain Management sector of business, and majority of the companies involved in Supply Chain Management have adopted new and improve technologies to gain a competitive edge, and become leaders within their industry. Supply Chain Management has become one of the leading industries in business. Companies recognized that in order to get their products to retailers and consumers on a timely manner they have to implement successful Supply Chain Management strategies. CompaniesRead MoreCase Study : Supply Chain Management3763 Words   |  16 PagesAND SUPPLY CHAIN TERM PAPER: DELL– SUPPLY CHAIN STUDY SRUJANA SACHIDANANDA KHOT RedID: 818471037 DATE: 4/27/2015 EXECUTIVE SUMMARY Dell is well known for its uniqueness and the innovativeness in its supply chain. They were the pioneers for selling the PC at the cheaper rates. They ranked 2nd in the computer distributors. The benchmark of their successful company was because of their unique Supply Chain Management which used the ‘Built – to – order’ and ‘Direct Sale Strategies’. Supply chainRead MoreCase Study : Supply Chain Management1151 Words   |  5 Pages Supply chain management The three major phases of the production network, acquisition, generation and circulation, have been overseen freely, cushioned by extensive inventories. Expanding focused weights, and business globalization are constraining firms to create supply chains that can rapidly react to client needs. To stay focused, these organizations must decrease working expenses while persistently enhancing client administration. With late advances in correspondences and data innovation, andRead MoreCase Study : Supply Chain Management1344 Words   |  6 PagesTo succeed in today’s competitive markets companies must learn to align their supply chains with the demand of the markets they serve. Supply chain performance is now a distinct competitive advantage for companies who excel in this area. Supply Chain Management(SCM) is defined as a set of approached utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities to the right locations and at the time in orderRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesSupply Chain Management covers a broad spectrum of jobs and responsibilities. It deals with the production, transportation, and distributions of goods. (National Career Service) The purpose of a supply chain manager is to make sure that these processes are done and documented correctly in an efficient manner. (Rutgers) An interview with a Distribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processesRead MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (DowlatshahiRead MoreCase Study : Supply Chain Management1004 Words   |  5 PagesDiary Flat Highway, Albany, Auckland – 0632. Assignment – 2 Supply chain optimisation Introduction A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There

Marketing Plan For Thank You Water Social Enterpriseâ€Free Samples

Question: Discuss About The Marketing Plan For Water Social Enterprise? Answer: Introduction The thank you water social enterprise is found in Melbourne supplying bottled water, food and body care products covering the city and its environs. It is a social enterprise owned by one of the friendship group in Melbourne city founded by Daniel Flynn. The aim of the social enterprise is to provide life changing water and use the100% proceeds for the needy in society. The 50 products offered include; bottled water, baby care products, and cereals and snack bars and others. The bottled water is the main product in Melbourne city and it is sold in wholesale and in retail channels outlets. It distributes about million liters of bottled drinking water in a day through its 55,000 outlets. It is currently worth $600 million a year. Market analysis In Australia the bottled water industry is worth $600 million, statistics show that over 5 million Australian drink bottled water in respective of the brand (McDonald Wilson, 2016). Market is segmented according to the type of water brand purchased. For example the purchase Fiji water brand to be class, and Thank you water to support charity work. Findings show that people have shifted from drinking carbonated drinks and water to bottled water. The bottled water have largest market share of 65%, carbonated water 23%, flavored water 9%, and other drinks 3%. The statistics show there is growing need and a gap to be filled in the water bottle industry. The policy is to use suitable marketing strategies and methodologies in its market plan to fill the gap. Marketing plan action plan The market plan employs a social enterprise model to achieve its objectives (Kowalkowski, Windahl, Kindstrm, Gebauer, 2015). The objectives of the marketing plan include: To increase current market share, brand image and positioning of thank you water social enterprise in global market. To increase social support and partnership through project activities in helping the needy across the world. To ensure that the objectives are achieved the organization will apply several marketing strategies and techniques as part of its action plan. The social enterprise will have to consider more than physical attributes to define the main product offered to its customers. The management will describe the brand, image, its delivery and features that will make a difference in changing customer behavior and decision on the products (Porter, Downy, Scarborough, Sahin Stewart, 2015). Product offered cover the following categories: water and body care, food products and baby products. Based on the business model any water bottle and body care products purchase will support sanitation, clean water and hygiene facilities project initiatives, food products purchase will support food aid programs and better farming, and any baby products purchased will support immunization and medical supplies to mothers and babies. The main product to be offered is premium bottled water packaged in different sizes. The enterprise will offer a portfolio of different products to be able to market the bottled water supplies. The thank you water social enterprise will rely on evoking emotions of customers towards the different products. The products represent quick selling products that can be consumed immediately by the customers. The customers can call anytime to have their supply of precious product done. The purpose of using portfolio of products strategies ensures that the customer can support the project initiative of choice, and be able to know where their money is heading too. 1.2.2. Price Pricing is a critical component in determining demand and supply of a product in the market (Hollensen, 2015). Before coming up with pricing strategies the organization will consider cost of production, and sustainability of the product in the market. The management will ensure that the thank you water product will cost less than the market price. The price will be lower because the cost of production is subsidized by the manufacturing organization that is producing the products and is in support with organization initiative. In addition the amount contributes as donations will be able to meet operational costs thus lowering the cost of production and final product pricing. The distribution of costs and mark-up is to reduce any price impact and create a positive perception of an affordable product. The enterprise will employ a considerable attractive price tag in conjunction with a higher quality of goods and offered. The purpose of using such pricing strategies is to create a social picture of a charitable organization supporting a worthy cause. Table 1 shows the summary of price of water brand versus the retail market price of other competitors. Table 1 Price differentials Brand of the product Current company retail prices Market retail prices 300ml spring water $0.65 $0.70 600ml spring water $0.95 $1.0 750ml spring water $1.5 $1.8 1.5 lit spring water $2.00 $2.50 600ml spring pack water $5.6 $5.8 Promotion The thank you water social enterprise will be seeking to inform customers about the product availability. It will be seeking to educate customers of importance of participating in social responsibility activities. The entire advertising campaign will be guided by the advertising punch line that 100% will support water projects. Adoption of promotion strategies will be guided by three main elements: costs, nature of products and services, and nature of customers engaged. The organization will intend to choose a suitable effective media to cover wider scope. The company will employ different marketing campaigns to create an impact in the market. Due to emergence of social media (face book, websites, what up) the study will use it to cover a wider scope of customers (Furlong, De Silva, Guthrie, Considine, 2016). The campaign that will be used in the social will be to make a difference by allowing individuals to create innovative videos that will reach several audiences, will get reviews and comments. The purpose is to attract large supermarket to stock the products in their stores and outlets. The advertisement posted in the social media will be designed in pictorial form, descriptions and allowed to be circulated and shared. The social media platform will be useful in educating audiences on issues related to importance of sustainable of water solutions. The nature of clarifications and nature of products and services makes direct sales marketing persons to be suitable (Ryan, 2016). The social media will help the consumers to track how their money has been spent. This will be done by developing the track your impact initiative. The customer views and comments will be useful in obtaining feedback from customers related to product use and attributes. The combination of the promotion strategies is aimed at covering more audiences, obtain direct feedback, provide social interaction, and accountability among customers. Shows The Promotion Mix Place Place defines the locality, product availability, and provides utility to the customer. It describes clearly how a product and services will be made available to the intended audiences (Chari, Katsikeas, Balabanis Robson, 2014). The geographical and accessibility of potential customers is important in provision of products and services (Lowe, Lynch Lowe, 2014). The thank you water social enterprise will apply a channel of distribution strategy based on three elements considerations: number of customers targeted, degree of directness to customers, and availability of channel players. The social enterprise will be seeking to have a secure production, distribution and sales channel. The social enterprise will to work with store chains and outlets to sell the products. The use of social media as a tool to create more awareness is to make large supermarket chains (cools and Woolworth) to stock the products in their outlets. The social enterprise will be employing a producer to distributor to customer channel (Barrington, Sridharan, Saunders, Souter, Bartram, Shields Hughes, 2016). The different customers will find the products from the different outlets located near them. The place strategy will not be involving middle persons in providing the products (Patsiaouras, Saren Fitchett, 2015). The customers are located in different regions in Melbourne city. Because of the nature of the product it requires that consumers buy the direct products to the customers. The social enterprise will ensure that a direct contact with customers is achieved. The channel is suitable in obtaining information and clarifying information to the customers. The channel of distribution will be suitable directly contacting customer needs, cutting down costs and eliminating any potential competitors. The place strategy employed will create a major differential with other players in the market. The distribution channel will also w ork with communicating directly to the customers using promotional techniques (Worthington, Higgs, 2014). The link channel adopted will change over time in order to suit changing and future business needs of the organization (Parente Strausbaugh-Hutchinson, 2014). People People are important resources in ensuring processes and activities are achieved. People represent market demographics fitting organizations objectives and resources required to achieve the objectives (Baron, Warnaby Hunter?Jones, 2014). The company will employ a lean management structure in which it will have fewer employees. The management structure will involve Daniel Flynn being the managing director and Justin Flynn being the marketing manager. The use of the lean management is useful in reducing leadership and decision making challenges. The people involve the customers of the organization whom are represented by the population. The demographics in Melbourne are approximated to be more than 8 million individuals consisting of residents and non-residents. The level of water consumption in Melbourne is estimated to be over 350 billion litters annually both for drinking. The demographic characteristics of the population in Melbourne include age, gender and occupations (Lowe, Lynch Lowe, 2015). The town requires constant supply of clean water for the needs of the consumers to avoid water borne related diseases that can be provided through spring bottled water. The social enterprise will employ segmentation strategies in order to reach the intend audiences (Fam, Mitchell, Abeysuriya Lopes, 2014). The demographic segmentation of occupation will be used. The thank you water social enterprise will focus on applying differential marketing on both types of consumers. Differential marketing involves using different methods, techniques and media in approaching different persons and institutions. Total consideration of the consumers will be given priority because they are the key stakeholders. Ethical considerations and legislations will be based on the needs of consumers. Quality methodologies and standards will form the basis of providing water services to its consumers. Process The process defines how products will be delivered to the consumers. It is more than distribution strategies but it defines nature of services and products being offered (Adapa, Bhullar de Souza, 2016). Organizations focus on their process to ensure it meets customer needs and standards. The social enterprise will have to employ creativity and initiative to enable success in the organization (Rathnayaka, Maheepala, Nawarathna, George, Malano, Arora Roberts, 2014). The methodology of obtaining funding from private sponsors through a social support initiative is a creative process and effective. The company is able to ease its production process with support emanating from its customers. The service charter will describe how quality of services will be achieved and managed to members of public. It will be suited in positions and networks that will make accessibility possible; in addition it will form a basis of communicating. Quality services are critical in service provisions and meeting customer satisfaction. The quality defines safety standards, water quality, trade waste services, and notifications of interruptions. The nature of the services offered is clearly defined by the vision of the social enterprise in its charter and public platforms. The vision is to provide life changing water to its customers. The social enterprise will strive at providing healthy water for life by having innovative and creative methods of delivering it. The social enterprise will have an online service that will focus to provide an alternative means to access information to its customers and community (Armstrong, Kotler, Harker Brennan, 2015). To ensure that the organization is in l ine with environmental management globally the social enterprise will tag all bottles reuse after use. The process is to encourage customers to recycle back the used bottles and ensure that environment is managed. Physical attributes In marketing physical attributes define uniqueness of products that customers can associate or identify with. The product physical attributes is important because it describe product characteristics and features. The product physical attributes is creating product differentials. It is a marketing strategy that creates a distinctive difference in physical attributes of a product either through imaging, branding and packaging. The thank you waters social enterprise will design its products according to required standards and organization policies to create a brand image that consumers will be able to identify with. All products will have the organization logo branded on them for company identification (Evans, Pattanayak, Young, Buszin, Rai Bihm, 2014). A new technology developed by research team that will make the product to be unique over the others is to have a transparent gripped bottle. The bottles are labeled with a black sticker thank you in different sizes. To make uniqueness of the product the bottled drinking facilities will be colored black while the bottle will be sparkling and colorless to make a clear difference and uniqueness. Any work undertaken will be done according to safety standards stated by occupational health and safety system. Other physical attributes contained is safety precaution outlets, combined customer assurance policies and legislations. The company will be paying great attributes on the products so that they look attractive and pleasing to customers. Partnership Partnership relationship is critical component in ensuring organizations achieve its objectives. The marketing plan objectives can be achieved effectively by employing a partnership social approach with various stakeholders. The social enterprise approach model employed is to lure private donors to support company initiatives than using shareholders and investors. The other stakeholders that need to be collaborated include: city and national government ministries, international and Australian water trusts, international environmental bodies, energy regulatory commission, and citizens of Melbourne city (Angell Kraemer, 2017). The relationship with stakeholders will be based on social enterprise partnership which allows sharing of ideas, information, creation of awareness, and providing consultative initiatives (Ferguson, Brown, Frantzeskaki, de Haan, Deletic, 2013). Partnership with credible organizations will be the key activity of the organization to eliminate bad image reputations. During marketing all brandings will be done showing the partners as part of the sponsorship of the products and services provided (Sahin, Stewart Porter, 2015). Both parties in one occasion will be involved in decision making process. The social enterprise will only be giving funds to individual projects, partners that align with the vision of the organization. The importance of having stakeholder relationship is to increase confidence among consumers, reduction of risks and conflicts resulting from non-compliance of standards and legislations (Liu, Giurco, Mukheibir, White, 2016). The social enterprise will employ a dire ct communication technique to ensure the relationships are maintained (Prevos, 2016). Conclusion The management of thank you waters social enterprise will need to employ a combination of marketing strategies and methods to ensure that its marketing objectives are achieved. The market plan formulated is important in creating awareness and providing a guideline that organizations can follow to achieve the intended objectives. The aim of organization is providing life change water that can be met by employing suitable strategies to promote awareness of recycled water to its users and support 100% social responsibility in community. The combination of strategies will enable the organization to be competitive in the industry by capturing a larger market share and maintaining customer loyalty. If a clear road map of implementing strategies is done the organization can improve its performance within a shorter time period and it will enable it monopolize on the services and products offered. Recommendation From the findings and literature reviewed on marketing strategies and methodologies in the case study the following are recommendations of marketing plan. The impact that the marketing plan created was great according to the case study. It was able to evoke the emotion of a large number of audiences who participated in purchasing the products. The first objective in the marketing plan of increasing market share, brand image and positioning was achieved. That was supported by the following findings found in the case study. The social enterprise reported that it was able to create 1500 new stocks lists once the project plan was implemented. A total of 1551, 000 Australians were reached that contributed to about 7.2 orders per day being done, with 24 new products being developed by the social enterprise. On the second objective in the marketing plan: to increase social support and partnership through project activities in helping the needy across the world. The findings from the case st udy showed that a total of $1, 439067 were given by the social enterprise to project partners for various social projects to support the needy. That showed that the objective was achieved by the organization. References Adapa, S., Bhullar, N., de Souza, S. V. (2016). A systematic review and agenda for using alternative water sources for consumer markets in Australia.Journal of Cleaner Production,124, 14-20. Angell, R.L. and Kraemer, J.R. (2017) International Business Machines Corporation.Automatically generating an optimal marketing strategy for improving cross sales and up sales of items. U.S. Patent 9,685,048 Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baron, S., Warnaby, G., Hunter?Jones, P. (2014). Service (s) marketing research: developments and directions.International Journal of Management Reviews,16(2), 150-171. Barrington, D. J., Sridharan, S., Saunders, S. G., Souter, R. T., Bartram, J., Shields, K. F., Hughes, R. K. (2016). Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries.Social Science Medicine,171, 84-93. Chari, S., Katsikeas, C. S., Balabanis, G., Robson, M. J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems.British Journal of Management,25(2), 145-165. Evans, W. D., Pattanayak, S. K., Young, S., Buszin, J., Rai, S., Bihm, J. W. (2014). Social marketing of water and sanitation products: a systematic review of peer-reviewed literature.Social Science Medicine,110, 18-25. Fam, D., Mitchell, C., Abeysuriya, K., Lopes, A. M. (2014). Emergence of decentralized water and sanitation systems in Melbourne, Australia.International Journal of Water,8(2), 149-165. Ferguson, B. C., Brown, R. R., Frantzeskaki, N., de Haan, F. J., Deletic, A. (2013). The enabling institutional context for integrated water management: Lessons from Melbourne.Water research,47(20), 7300-7314. Furlong, C., De Silva, S., Guthrie, L., Considine, R. (2016). Developing a water infrastructure planning framework for the complex modern planning environment.Utilities Policy,38, 1-10. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kowalkowski, C., Windahl, C., Kindstrm, D., Gebauer, H. (2015). What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies.Industrial Marketing Management,45, 59-69. Liu, A., Giurco, D., Mukheibir, P., White, S. (2016). Detailed water-use feedback: A review and proposed framework for program implementation.Utilities Policy,43, 140-150. Lowe, B., Lynch, D., Lowe, J. (2015). Reducing household water consumption: a social marketing approach.Journal of Marketing Management,31(3-4), 378-408. Lowe, B., Lynch, D., Lowe, J. (2014). The role and application of social marketing in managing water consumption: a case study.International Journal of Nonprofit and Voluntary Sector Marketing,19(1), 14-26. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Patsiaouras, G., Saren, M., Fitchett, J. A. (2015). The marketplace of life? An exploratory study of the commercialization of water resources through the lens of macro marketing.Journal of Macro marketing,35(1), 23-35. Porter, M. G., Downy, D., Scarborough, H., Sahin, O., Stewart, R. A. (2015). Drought and Desalination: Melbourne water supply and development choices in the twenty-first century.Desalination and Water Treatment,55(9), 2278-2295. Prevos, P. (2016). ServAqua: Towards a model for service quality in potable reticulated water services. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 366-375). Springer, Cham. Rathnayaka, K., Maheepala, S., Nawarathna, B., George, B., Malano, H., Arora, M., Roberts, P. (2014). Factors affecting the variability of household water use in Melbourne, Australia.Resources, Conservation and Recycling,92, 85-94. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sahin, O., Stewart, R. A., Porter, M. G. (2015). Water security through scarcity pricing and reverse osmosis: a system dynamics approach.Journal of cleaner production,88, 160-171. Worthington, A. C., Higgs, H. (2014). Economies of scale and scope in Australian urban water utilities.Utilities Policy,31, 52-62.

Managing in Global Environment for Economic - MyAssignmenthelp

Question: Discuss about theManaging in Global Environmentfor Economic Impacts. Answer: Introduction In developed markets, where there exists health care plans that are publicly funded, there will occur the intensification of the pressure by payers for curbing the growth related to drug spending but that will be more than offset through continuous, rapid development of demand in the growing markets. Customers having lower level of income might not have the ability for affording medicines that are very costly, and many individuals are not having the accessibility regarding health insurance but with the rise in the living standard in the growing economies, pharmaceutical firms are seeing the potential in such markets, especially in Nepal. Market Analysis for Pharmaceutical Firm (Expansion in Nepal) Memo The pharmaceutical firm is having an aggressive growth and is still performing very effectively, however the growth rate has lessened and the organization is focusing on a new strategy regarding business that will assist them in achieving faster growth. Size of Global Market. As per the report from the policy and medicine website IMS Health, the global market size of the pharmaceutical companies is having an expectation of growing almost $300 billion in the coming 5 years. As a result, rather than diversifying into different activities like hospitals and others, there is the requirement for focusing on the expansion of the pharmaceutical business (Cavusgil, 2014). Saturation in the developed world. Since, the market in the developed world has got saturated, therefore the only rational way for expansion is tapping the emerging economies of the developing countries for sustaining as well as increasing growth. In developed markets, where there exists health care plans that are publicly funded, there will occur the intensification of the pressure by payers for curbing the growth related to drug spending but that will be more than offset through continuous, rapid development of demand in the growing markets. Compensation of lower profit margins by higher volumes. Nevertheless, the margin of profits in the emerging markets might be limited (Vance, 2015). Customers having lower level of income might not have the ability for affording medicines that are very costly, and many individuals are not having the accessibility regarding health insurance but with the rise in the living standard in the growing economies, pharmaceutical firms are seeing the potential in such markets, especially in Nepal (Oshri, 2015). After conducting a market research for the pharmaceutical firm, it has been found out that there is immense potentiality regarding the pharmaceutical products of ASPEN PHARMACARE. The supply distribution logistics has also been taken into consideration. There has been the development of financial models and sensitivity analysis have been carried out. Every metrics are providing the suggestion that this expansion will be delivering increasing return on investment regarding the pharmaceutical firm, which is comparatively more than the domestic market (Frumkin, 2016). There is occurring the expansion of other organizations in the same manner. In this context, it can be stated that Nepal is having the expectation of generating billions of dollars in the coming years. So, if the pharmaceutical firm will not be expanding currently, there will be the threat of losing the market to the other competitive firms. Moreover, when the pharmaceutical firm will achieve a lot of success, it will also be having the scope of relocating the companys production to the advancing economy for taking advantage of the lower production costs since there exists lower wages as well as cheaper shipping materials (Boutellier, 2013). Having stated that, it cannot be assumed that business is free of risk. There are various issue that might crop up. One such issue is regarded as protection of intellectual property rights. There might also be regulatory differences as well as issues that is required to be satisfied with when expansion will occur to different countries. In regard to IP protection as well as regulatory issues, the pharmaceutical firm has made agreements with the top legal firms in Nepal and the latter has given complete assurance that the companys rights will get protected with the help of the legal system (Epstein, 2014). In addition to that, the pharmaceutical firm is not having any relocation plan regarding their production in the current scenario, and the company is only exporting, therefore there is occurring the minimization of the issues. Conclusion From the above discussion, it can be very well stated that the business plan of the pharmaceutical firm needs to get reconsidered. There is occurring the expansion of other organizations in the same manner. In this context, it can be stated that Nepal is having the expectation of generating billions of dollars in the coming years. Moreover, when the pharmaceutical firm will achieve a lot of success, it will also be having the scope of relocating the companys production to the advancing economy for taking advantage of the lower production costs since there exists lower wages as well as cheaper shipping materials. Reference Boutellier, R., Gassmann, O., Von Zedtwitz, M. (2013).Managing global innovation: uncovering the secrets of future competitiveness. 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